How do you plan a content calendar with multiple formats?

1 Know your goals and audience

Before you start planning your content calendar, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals and audience will determine the type and tone of your content, as well as the channels and platforms you will use to distribute it. For example, if your goal is to generate leads, you might want to create a landing page with a lead magnet and promote it with social media ads. If your goal is to educate your audience, you might want to create a webinar or a podcast and share it with your email list and blog.

2 Choose your formats and topics

Once you have your goals and audience in mind, you can choose the best formats and topics for your content. You can use a variety of formats, such as blog posts, videos, infographics, ebooks, case studies, newsletters, webinars, podcasts, and more. However, you don't have to use all of them. You should focus on the formats that suit your message, your audience, and your resources. You should also choose topics that are relevant, interesting, and helpful for your audience. You can use keyword research, competitor analysis, customer feedback, and industry trends to find topic ideas.

4 Plan your content frequency and timing

When planning your content publishing and distribution, there is no one-size-fits-all answer, as it depends on your goals, audience, resources, and industry. However, some general guidelines are to publish and distribute your content consistently and regularly, aligning it with your audience's behavior and preferences. Additionally, you should balance your content mix between evergreen and timely content, testing and optimizing your frequency and timing based on performance data.

5 Produce and distribute your content

The final step is to produce and distribute your content according to your content calendar. This involves creating high-quality and engaging content in various formats and optimizing it for SEO, readability, and conversion. Publishing your content on your website, blog, or landing page is also important, as well as distributing it on social media, email, or other channels. Promoting your content with paid or organic methods and measuring and analyzing the results and feedback are also key to success. Planning a content calendar with multiple formats may be challenging, but it can be rewarding if you follow these tips. Doing so will help you create and deliver content that meets your goals and satisfies your audience.