How do you promote and market your tours as accessible and inclusive to potential guests and partners?

1 Know your audience

Before you design and advertise your tours, you need to understand who your target audience is and what their needs and expectations are. Research the demographics, interests, and preferences of your potential guests, as well as the accessibility standards and regulations of your destination. You can also use surveys, feedback forms, or social media to gather insights from your past and current guests, as well as from other tour operators and industry experts.

4 Leverage your networks and partnerships

Another way to promote and market your tours as accessible and inclusive is to leverage your networks and partnerships with other organizations and individuals that share your values and goals. You can collaborate with local communities, businesses, or associations that support or serve people with different abilities or backgrounds, and offer them discounts, referrals, or co-branding opportunities. You can also join online platforms, directories, or forums that specialize in accessible and inclusive tourism, and showcase your tours to a wider and more relevant audience.

5 Seek feedback and improvement

Finally, you should always seek feedback and improvement from your guests, partners, and staff, and use it to enhance your tours and marketing strategies. You can ask for reviews, testimonials, or ratings from your guests, and use them to improve your services, as well as to showcase your reputation and credibility. You can also solicit feedback from your partners and staff, and use it to identify any gaps, challenges, or opportunities in your accessibility and inclusivity practices. You can also monitor your marketing performance and results, and use it to optimize your campaigns and channels.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?