How do you promote your waste and recycling goals to customers?

Waste and recycling are important aspects of food manufacturing, not only for environmental and ethical reasons, but also for customer satisfaction and loyalty. Customers today are more aware and concerned about the impact of their food choices on the planet, and they expect food manufacturers to share their values and goals. How do you communicate your waste and recycling efforts to your customers effectively and authentically? Here are some tips to help you promote your waste and recycling goals to customers.

1 Know your audience

Before you craft your message, you need to understand who your customers are, what they care about, and how they prefer to receive information. Do some research on your target market, their demographics, preferences, pain points, and motivations. Use surveys, feedback forms, social media, and online reviews to gather insights. Segment your customers based on their level of interest and engagement in waste and recycling issues. This will help you tailor your message to suit their needs and expectations.

Add your perspective

2 Be transparent and honest

Customers value transparency and honesty from food manufacturers, especially when it comes to waste and recycling. They want to know how you manage your waste, what you recycle, and what you do with the leftovers. They also want to know the challenges and opportunities you face, and how you measure and report your progress. Don't exaggerate or embellish your achievements, or hide your shortcomings. Be clear and factual about your goals, actions, and results. Use simple and accessible language, and avoid jargon and acronyms. Provide evidence and examples to back up your claims, such as photos, videos, testimonials, or certifications.

Add your perspective

Peter Elgar

Exec Chairman at HPS - Advanced Liquid Product Recovery (Pigging) Technology for Companies that Process Liquids. HPS Systems Significantly Increase Yields, Efficiency & Sustainability while Reducing Waste, Water & Energy
Report contribution
It’s extremely important to be able to support any environmental claims you make with clear, unambiguous and reliable evidence. This is because there have been several high-profile cases of greenwashing, where some well-known brands have made exaggerated or even false claims about their environmental credentials. This has led to a certain degree of consumer wariness, even mistrust. One way to achieve strong credibility is by getting an independent third-party, such as a specialist consultancy or academic institution, to examine, review and verify your evidence

Like

3 Highlight the benefits and impacts

Customers want to know how your waste and recycling efforts benefit them and the environment. They want to see the tangible and intangible outcomes of your actions, and how they align with their values and goals. Show them how your waste and recycling practices improve the quality, safety, freshness, and flavor of your products. Show them how your waste and recycling initiatives reduce greenhouse gas emissions, conserve resources, protect biodiversity, and support local communities. Show them how your waste and recycling strategies create value, innovation, and differentiation for your brand.

Add your perspective

4 Engage and educate

Customers want to be involved and informed about your waste and recycling activities. They want to have a say and a stake in your decisions and actions. They also want to learn more about waste and recycling issues, and how they can make a difference. Engage and educate your customers through various channels, such as newsletters, blogs, podcasts, webinars, or social media. Invite them to share their feedback, ideas, stories, or questions. Provide them with tips, guides, resources, or challenges to help them reduce their own waste and increase their recycling. Recognize and reward their participation and contribution.

Add your perspective

5 Collaborate and partner

Customers want to see that you are not alone in your waste and recycling journey. They want to see that you are part of a larger network of stakeholders who share your vision and mission. They also want to see that you are open and willing to work with others to achieve your goals. Collaborate and partner with other food manufacturers, suppliers, distributors, retailers, NGOs, or government agencies who have similar or complementary waste and recycling objectives. Showcase your joint projects, campaigns, events, or achievements. Demonstrate your leadership, influence, and impact in the food manufacturing industry and beyond.

Add your perspective

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

How do you promote your waste and recycling goals to customers?

1

2

3

4

5

6

1 Know your audience

2 Be transparent and honest

3 Highlight the benefits and impacts

4 Engage and educate

5 Collaborate and partner

6 Here’s what else to consider

Food Manufacturing

Rate this article

Thanks for your feedback

More articles on Food Manufacturing

More relevant reading

How do you promote your waste and recycling goals to customers?

1

2

3

4

5

6

1 Know your audience

2 Be transparent and honest

3 Highlight the benefits and impacts

4 Engage and educate

5 Collaborate and partner

6 Here’s what else to consider

Food Manufacturing

Rate this article

Thanks for your feedback

Explore Other Skills