How do you put your branding on your slides?

2 Use your logo wisely

Your logo is the most recognizable element of your brand, so you want to use it strategically on your slides. You don't need to put it on every slide, but you should place it on the first and last slide, and on any slide that contains important information or a call to action. You should also make sure that your logo is clear, visible, and proportional to the slide. Avoid placing it over busy backgrounds, or resizing it too much. And don't forget to align it with other elements on the slide, such as text boxes or images.

4 Choose your fonts carefully

Fonts are another essential aspect of your brand identity and slide design. They can express your tone, voice, and message, as well as enhance the legibility and aesthetics of your slides. You should choose fonts that are consistent with your brand identity and theme, and that are appropriate for your topic and audience. You should also use fonts that are easy to read, especially on large screens or in low-light conditions. And you should limit the number of fonts you use, preferably to two or three, and use them consistently throughout your slides.

5 Add images and icons

Images and icons can add visual interest, meaning, and emotion to your slides. They can also support your brand identity and message, if you use them wisely. You should choose images and icons that are relevant, high-quality, and consistent with your brand identity and theme. You should also make sure that they are properly sized, cropped, and aligned on your slides. And you should avoid using too many images or icons, or using them as mere decorations. Instead, use them to illustrate, emphasize, or explain your points.

6 Be consistent

The last tip is to be consistent in your slide design. Consistency means that you use the same theme, logo, colors, fonts, images, and icons throughout your presentation. It also means that you follow the same rules and conventions for your slide layout, alignment, spacing, and transitions. Consistency helps you create a professional, coherent, and memorable presentation that reinforces your brand identity and message. It also helps you avoid confusion, distraction, and boredom for your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?