How do you share sales development best practices?

1 Define your best practices

Before you can share your best practices, you need to define what they are. Best practices are the proven methods, techniques, and strategies that help your sales development team achieve their goals and objectives. They can include things like how to research prospects, how to craft personalized outreach messages, how to handle objections, how to qualify leads, and how to book meetings. To define your best practices, you can use data, feedback, and benchmarks to identify what works and what doesn't for your team. You can also consult industry standards, best-selling books, and thought leaders for inspiration.

2 Document your best practices

Once you have defined your best practices, you need to document them in a clear, concise, and accessible way. Documenting your best practices means creating a written or digital resource that outlines the steps, processes, and guidelines for your sales development team. This can be a handbook, a playbook, a wiki, a blog, or a video series. The format is less important than the content and the ease of use. The purpose of documenting your best practices is to make them easy to find, follow, and update for your team.

3 Communicate your best practices

The next step is to communicate your best practices to your sales development team. Communicating your best practices means informing, educating, and engaging your team on how to apply them in their daily work. This can be done through various channels and formats, such as emails, newsletters, webinars, podcasts, or social media. The key is to make your communication frequent, relevant, and interactive. You want to keep your team updated on any changes or additions to your best practices, provide them with useful tips and examples, and encourage them to ask questions and share feedback.

4 Reinforce your best practices

The final step is to reinforce your best practices among your sales development team. Reinforcing your best practices means ensuring that your team is consistently following them and improving them. This can be done through various methods and tools, such as coaching, mentoring, training, gamification, or recognition. The goal is to provide your team with ongoing support, feedback, and motivation to adhere to your best practices and achieve their desired outcomes. You also want to create a culture of learning and innovation, where your team can share their own best practices and learn from each other.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?