How do you show your versatility in web content writing?

1 Include different types of content

Your portfolio should include a variety of content types, such as blog posts, landing pages, email newsletters, social media posts, and more. Each type of content has its own goals, conventions, and best practices. For example, a blog post should be informative, engaging, and SEO-friendly, while a landing page should be persuasive, concise, and action-oriented. By including different types of content, you show that you can write for different formats and objectives.

2 Write for different niches and industries

Another way to show your versatility is to write for different niches and industries. This shows that you can research and understand different topics, audiences, and markets. For example, you can write about health, travel, technology, education, and more. However, you should also balance your versatility with your expertise. Don't write about topics that you have no knowledge or interest in, or that are outside your ethical boundaries. Instead, focus on topics that you can write with authority, credibility, and passion.

3 Use different tones and voices

Your tone and voice are important aspects of your web content writing style. They reflect your personality, attitude, and relationship with your readers. You can show your versatility by using different tones and voices for different projects and clients. For example, you can use a formal, professional tone for a corporate website, a casual, friendly tone for a blog, or a humorous, witty tone for a social media post. However, you should also respect the brand identity, guidelines, and preferences of your clients. Don't use a tone or voice that is inappropriate or inconsistent with their message and values.

4 Experiment with different formats and structures

Another way to show your versatility is to experiment with different formats and structures for your web content. This shows that you can organize and present your information in different ways, depending on the purpose and platform. For example, you can use lists, headings, subheadings, bullet points, tables, charts, images, videos, and more to enhance your content. You can also use different structures, such as problem-solution, cause-effect, comparison-contrast, or chronological order, to arrange your content logically and coherently.

5 Learn new skills and tools

Finally, you can show your versatility by learning new skills and tools that can improve your web content writing. For example, you can learn how to use HTML, CSS, WordPress, or other web design and development tools to create and edit your own web pages. You can also learn how to use analytics, keyword research, SEO, or other digital marketing tools to optimize and measure your web content performance. By learning new skills and tools, you show that you are curious, adaptable, and willing to grow as a web content writer.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?