How do you stay relevant in a changing market?

1 Understand your audience

The first step to staying relevant is to know who you are selling to. You need to research your target market, their needs, preferences, challenges, and goals. You also need to monitor their online behavior, such as what content they consume, what platforms they use, what influencers they follow, and what conversations they join. This will help you tailor your social selling approach to their interests, pain points, and expectations.

2 Provide value and insights

The second step to staying relevant is to offer value and insights to your audience. You need to position yourself as a trusted advisor, not a pushy salesperson. You need to share relevant, useful, and engaging content that educates, entertains, or inspires your prospects. You also need to provide insights that help them solve their problems, achieve their goals, or make better decisions. This will help you build credibility, authority, and rapport with your audience.

3 Be authentic and consistent

The third step to staying relevant is to be authentic and consistent in your social selling. You need to show your personality, values, and passion in your social media presence. You need to be honest, transparent, and respectful in your interactions. You also need to be consistent in your tone, style, and frequency of posting, commenting, and messaging. This will help you create a distinctive and memorable personal brand that resonates with your audience.

4 Leverage social listening and feedback

The fourth step to staying relevant is to leverage social listening and feedback in your social selling. You need to monitor what your audience, competitors, and industry are saying on social media. You need to track relevant keywords, hashtags, mentions, and trends. You also need to collect and analyze feedback from your prospects and customers, such as reviews, ratings, comments, and surveys. This will help you identify opportunities, threats, gaps, and improvements in your social selling strategy.

5 Experiment and innovate

The fifth step to staying relevant is to experiment and innovate in your social selling. You need to test different types of content, formats, channels, and tactics in your social selling. You need to measure and evaluate the results of your experiments, such as reach, engagement, leads, and conversions. You also need to learn from your successes and failures, and implement changes accordingly. This will help you optimize your social selling performance and stay ahead of the curve.

6 Learn and grow

The sixth and final step to staying relevant is to learn and grow in your social selling. You need to keep yourself updated on the latest trends, best practices, and tools in social selling. You need to read blogs, watch videos, listen to podcasts, or attend webinars and courses on social selling. You also need to network and collaborate with other social sellers, mentors, and experts in your field. This will help you expand your knowledge, skills, and network in social selling.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?