How do you stay up-to-date with the latest brand partnership best practices?

1 Read industry blogs and newsletters

One of the easiest and most effective ways to stay informed about the latest trends, insights, and case studies on brand partnerships is to subscribe to relevant industry blogs and newsletters. These sources can provide you with fresh and curated content on topics such as how to find the right partners, how to negotiate win-win deals, how to measure and optimize your results, and how to avoid common pitfalls. Some examples of blogs and newsletters you can follow are Brandtale, Collaborative Marketing, and The Drum.

2 Join online communities and forums

Another way to stay up-to-date with the latest brand partnership best practices is to join online communities and forums where you can interact with other professionals, experts, and enthusiasts in the field. These platforms can help you network, exchange ideas, ask questions, get feedback, and learn from others' experiences and perspectives. Some examples of online communities and forums you can join are Brand Partnerships Network, The Collaboration Club, and The Brand Partnership Forum.

3 Attend webinars and events

A third way to stay up-to-date with the latest brand partnership best practices is to attend webinars and events that are relevant to your industry, niche, and goals. These opportunities can help you gain access to valuable information, insights, and best practices from leading speakers, practitioners, and brands. You can also use these occasions to network, showcase your brand, and discover new opportunities for collaboration. Some examples of webinars and events you can attend are Brand Partnership Summit, Brand Collabs Live, and Influencer Marketing Show.

5 Experiment and learn

A fifth and final way to stay up-to-date with the latest brand partnership best practices is to experiment and learn from your own brand partnerships. There is no one-size-fits-all formula for creating effective and impactful brand partnerships. You need to test, measure, and optimize your strategies, tactics, and outcomes based on your specific objectives, partners, and audiences. You also need to learn from your successes and failures, and adapt to the changing market conditions and customer expectations. By experimenting and learning, you can discover what works best for your brand and your partners, and continuously improve your performance.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?