How do you tap into your customers' subconscious motivations?

Subconscious motivation can only be achieved when your customer trusts you and feels for you. Factors which you can influence first feel passion about what you are seeing and if you don't feel it then how u can expect your customer to believe in your story. Secondly, customers should resonate with your story and can immerse themselves in it so that they visualize what you want them to visualise through your story telling.

It’s our subconscious motivations driving our day to day activities, even without us realising Brands use it extensively. Something we marketers call “Subliminal Marketing”. As the example of subconscious motivation, movie theatres spread smell of popcorn to stimulate the subconscious and increase the sale. For retailers, such activities have shown over 11% - 20% increase in sale.

All clients are in pain, it may be low-level but it's painful all the same. Understanding why they're in pain and then BUILDING SOMETHING PEOPLE WANT is the key. Building something for a pain point nobody has is like building a ship to then set it on fire, pointless.

Everyone is influenced by various factors in life to make decisions, such as emotions, values, beliefs, memories, associations, and instincts. Therefore, as a marketer it is of the utmost importance we build precise avatars of our ideal clients. That means not just giving each avatar a broad sweep of age, gender, and income, but also way more detailed. We need to know what habits they have, where they eat out, what they eat, what they wear, who their friends are, where they vacation, how much money they spend on leasure vs need, whether they own a home or rent, and how they vote, what they drive and how many children, if any, they have! But only after we know all this, can we begin to influence the hidden drivers of consumer behavior!

Neuro-marketing lets us design the marketing campaign based on people's brain, their hidden motivations, etc, Use these AI tools to find the hidden motivations, if you can't use fMRI, AI Tools for Subconscious Insights: - Neuromarketing Platforms: Like Neuro-Insight use EEG scans to measure brain responses. - Emotion AI: Tools like Affectiva analyze facial expressions to detect emotions. - Eye Tracking Software: Tobii and Gazepoint track visual attention. Step-by-Step Implementation: - Research and Persona Development - Select AI Tools - Data Collection - Data Analysis - Emotion Detection and Profiling - Content and Messaging - Visual Optimization - Testing and Iteration

The use of Subliminal Marketing is so subtle and precise that a consumer is influenced without them knowing. Brands can use smell, sounds, words, images to drive the sales of products. From sub-audible messages to hidden logos or written words in advertisements, marketers use wide array of techniques to boost sales

When developing a marketing campaign to utilise subconscious motivations it's important you ask and understand what drives your existing customers. While you may confidently believe you know what that is there is a good chance you only have part of the picture. Different customers, from different demographic backgrounds, cultures, and life experiences are driven by vastly different things. In many cases, a small segment of your customer base is likely driven by something completely different things compared to what you have identified and represents an entirely new market segment within your business. Until you ask and identify what that is you could be missing an entire target market because of your own overconfidence.

We can leverage by crafting compelling motivational stories and making them feel through content. On LinkedIn sharing personal stories is a hit, when my audience connect deeply they DM me for services because they understand I am writing from experience and not theory.

Very very nicely explained the Subconscious motivation and it's implications on Marketing. Subconscious mind plays very very important role in shaping motivation and thereby need and want. Marketers must be keen on observing the target market's subconscious motivation for long term sustainability and growth.

Of course, you can't look inside people's heads to see their motivations. Fortunately! But even simple tracking tools like Mixpanel or Hotjar can give you great insights into unconscious motivations. Here's how: 1. ask yourself a question you want to answer and build 1-2 test pages. 2. track the user flow and identify unintended user behavior. 3. analyze why users behave differently than you think. It is important to clearly define your question. Otherwise, you'll just get information that you can't properly classify.

While we can’t always get inside of customers’ minds, their words can often shed some light on what they’re thinking. However, for whatever reason, they may not always tell you the full truth when asked directly for their thoughts in a survey etc. AI can be a huge asset for deciphering customers’ organic thoughts via what they’re saying about your brand to others. Social listening tools monitor the millions of conversations happening online at any given moment and derive valuable insights from them. These insights include key topics of discussion, motivations, sentiment, and even levels of loyalty. These tools are a valuable weapon in the modern marketing arsenal, making it possible to learn and adapt in real time.