Last updated on Sep 26, 2024

How do you use feedback and coaching to reinforce sales training at level 3?

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Sales training is a crucial investment for any organization that wants to improve its performance and customer satisfaction. But how do you know if your sales training is effective and impactful? One way to measure and enhance your sales training is to use Kirkpatrick's four levels of evaluation, which assess the reaction, learning, behavior, and results of your training program. In this article, we will focus on the third level, which is behavior, and how you can use feedback and coaching to reinforce sales training at level 3.

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