How do you use Instagram insights and analytics to improve your fashion marketing strategy and performance?

Define your Instagram marketing goals upfront to guide your data analysis. Tailor your metrics focus to objectives—whether it's boosting brand awareness (tracking reach, impressions, and new followers) or driving traffic and conversions (monitoring clicks from bio links or ads). Having a clear strategy ensures that your performance evaluation aligns with your specific business or brand objectives.

For the first step, you need to eat sleep and breathe your Instagram engagement and demographics. You can do this by reading into how many views and likes you are getting on your story and then seeing where them views are actually coming from where that is the profile, the explore page or other. If one percentage is much higher on one of these options, then always focus on the one that isn’t performing as well. Doing this, you are getting recognition and engagement from all places.

Leveraging Instagram insights and analytics is pivotal for enhancing your fashion marketing strategy. By analyzing metrics such as engagement rates, follower demographics, and content performance, you can tailor your content to resonate with your audience's preferences and behaviors. Identifying peak engagement times helps schedule posts for maximum visibility, while tracking click-through rates on Stories and bio links informs about the effectiveness of your CTAs. Emphasizing visuals that garner higher interactions and refining hashtags for broader reach can significantly boost your brand's presence and engagement, ultimately driving your fashion marketing strategy towards greater success.

Focusing solely on Instagram insights misses the point. As Steven Bartlett highlights, understanding the ‘why’ behind audience behavior is essential. People engage with brands fluidly across multiple channels. Start with Voice of Customer (VoC) analytics to gain deep insights into customer profiles and interests. Then, blend this with Instagram analytics to refine content strategy. As Gary Vaynerchuk advises, be present where the attention is and continuously test new ideas. Use consumer surveys to gather focused feedback and save on costly A/B testing. The goal is to adapt to real engagement across channels.

Maximize your Instagram game with a free switch to a business or creator account! Utilise the Insights tab for a comprehensive dive into your account's performance – from content and activity to audience metrics. Dive deeper into individual posts, stories, and ads, analyzing likes, comments, and more. Customize your insights with filters for a detailed understanding of your Instagram presence and engagement. Elevate your strategy with Insta analytics!

If you want to see your analytics and demographics, then you should always switch your Instagram account to a creator or business account, depending on what your brand is. This unlocks so much potential for you and you’ll be able to see your own own personal dashboard. This means you can see where your followers location is, their age, and their gender - and this helps massively. You now know who to point your content towards and what sort of topics to put in to your content based off of a little bit of information.

Communicate with your audience! Yes you can look at likes, comments, shares, saves, views, reach, impressions, and more but you are able to separate data and filter by creating content via polls, questions and more through stories. With that you can zoom in on those insights by time period and content type.

To access Instagram insights and analytics, switch to a business or creator account for free in your settings. The Insights tab on your profile provides a comprehensive overview of your account performance, covering content, activity, and audience metrics. Additionally, delve into individual post, story, reel, or ad performance, examining likes, comments, shares, saves, views, reach, impressions, and more. Customize insights by filtering based on time periods, content types, or specific metrics to gain a tailored understanding of your Instagram presence.

Brand appearance and identity is what is going to bring you that engagement. If your profile lacks in this, you may as well, just delete the account at that point, or take these steps… Make sure your profile picture is clear with no filters and no borders with the correct typography if you’re a business. Make sure your bio is short and sweet. Make it relevant, and make sure that you are using some sort of “Instagram Gap” to make the structure level. Make sure you are not following thousands and thousands of people, it just looks like you’re following people to get a follow back. Also, to add that make sure you aren’t following anyone that doesn’t serve you anymore. Move on.

Sometimes you need to target some untapped audience in order to get a new set of audiences and also convert them into loyalists. One of such untapped audiences are the LGBT community, representing around 4.5% of the global population. This untapped audience presents a substantial opportunity for companies to expand their reach by developing campaigns that are inclusive and celebrate diversity. Embracing this approach not only aligns with modern values of equality and acceptance but also enables businesses to connect with a diverse and loyal customer base, driving growth and fostering a more inclusive brand image. This approach helped us in our fashion client's targeting on Insta. Try it, you might be surprised at your results. :)

In Instagram marketing, crafting resonant content is crucial for showcasing your products or services to your audience. Analyze insights to gauge engagement metrics like likes, comments, shares, saves, views, and interactions. Evaluate which content elements—types, formats, topics, hashtags, captions, and filters—drive the highest engagement and reach. Utilize this data to refine your strategy, identifying effective practices and areas for experimentation or improvement that align with your brand and audience preferences.

Make sure you are also monitoring the journey from post to purchase. I would start by assessing which types of content (images, videos, stories) yield the highest engagement and conversion. Then, examine the correlation between specific posts and website traffic or purchases. Check metrics like click-through rates and conversion rates from your Instagram content to your website.

By analysing your content carefully, taking notes on the amount of saves, likes and comments, you will quickly be able to identify which piece of content is doing more well than others, whether that is a carousel post, an individual post, an advert or an Instagram Reel. Which ever one is the best your account, I would recommend you keep using that same strategy and same content if that’s what you’re followers and demographic enjoy.

Paid advertisements on Instagram can be really useful, especially if the account is linked up to Facebook as well as the advertisement will share with both accounts. But paid advertisements will only work for certain services and products, and it also depends what your demographic is, for example, if your age range is below 18, then more than likely they’re not going to pay from a paid advertisement, but if you want demographic is over the age of 18 then they are more than likely to do so. Organic marketing can sometimes be the answer.

Analyzing ads and conversions is crucial for businesses. It optimizes performance by refining strategies based on real-time data, allowing for targeted marketing that resonates with the right audience. This data-driven approach also enables precise ROI measurement, guiding decisions for maximum profitability. Embracing continuous improvement, businesses can adapt to changing trends, ensuring sustained success in the competitive landscape.

You need to be looking at the right data for this to be effective. Think about the purpose of the ads to determine if they're successful. For example, if you're just looking to raise brand awareness, you may not actually have as many conversions. But if the main focus is purchases, then focus on the data that matters, which is purchases. No need to get wrapped up in impressions, and clicks if you're not getting the ROI you want.

Refine your fashion marketing by acting on insights and analytics. Experiment with new ideas and utilize A/B testing for optimal performance. Engage your audience directly through polls and quizzes to gather feedback and adapt your strategy for continuous improvement. Stay dynamic and resonate effectively with your target audience.

Utilizing your IG analytics to take action on fashion brand is essential to make informed decisions. Here are a few key actions you can test: Audience Demographics: Tailor your content to the age, location, and interests of your followers. Create fashion narratives that resonate. Best Posting Times: Identify when your audience is most active, and post content based on IG recommendations. Timing can make or break your content's visibility. Content Performance: Analyze what types of posts (photos, stories, videos) work best. Adapt your strategy to favor high-performing formats.