How do you use quizzes to generate leads and collect data from your presentation attendees?

1 Choose your quiz type

When creating a presentation, you can use a variety of quizzes to achieve your purpose and engage your audience. Personality quizzes can help attendees discover something about themselves, such as their strengths or preferences, and are useful for building rapport and personalization. Knowledge quizzes are great for testing understanding of a topic or concept, while opinion polls can help generate discussion and insights by asking attendees to share their views on a particular topic. Quizzes can be used for reinforcing learning, providing feedback, creating curiosity, and showing social proof.

2 Create your quiz content

Once you have chosen your quiz type, you need to create your quiz content, which consists of a catchy title, a clear introduction, a set of questions and answers, and a result or feedback. Your title should capture your audience's attention and reflect the value of taking your quiz. The introduction should explain the purpose and format of the quiz, as well as how long it will take. The questions should be relevant, clear, and engaging, while the answers should be concise, accurate, and varied. You can use multiple choice, true/false, rating scale, or open-ended questions depending on the quiz type and goal. Finally, the result or feedback should provide your audience with some value or insight based on their answers. This could be in the form of a score, category, recommendation, or tip.

3 Set up your quiz platform

To deliver your quiz to your presentation attendees, you need to use a quiz platform that allows you to create, share, and analyze your quiz. There are many online quiz platforms you can choose from, such as Typeform, SurveyMonkey, or Quizizz. When selecting a platform, it’s important to consider features such as customization for your presentation style and goal, integration with presentation software like PowerPoint or Zoom, lead generation for building an email list or follow up with attendees, and data analysis for tracking and analyzing responses. This will enable you to gain insights into your audience's behavior, preferences, and needs.

4 Promote your quiz

To get more people to take your quiz and generate more leads and data, you need to promote your quiz before, during, and after your presentation. For example, you can create a landing page for your quiz and share it on your website, social media, or email newsletter. Additionally, you can mention your quiz in the presentation title, description, or agenda to create anticipation and curiosity. During the presentation, introduce the quiz at the beginning and explain why and how your audience should take it. You can also display the quiz link or QR code on your slides or chat box, and remind attendees to take it at strategic points of the presentation. Afterward, send a thank you email with the quiz link or QR code again for those who missed it or want to retake it. Lastly, share your quiz results or feedback on your website, social media, or email newsletter and invite people to comment, share, or subscribe.

5 Follow up with your leads and data

The final step of using quizzes to generate leads and collect data from your presentation attendees is to follow up with them and use the information you collected to create more value and engagement. You can segment your leads based on their quiz results, such as their personality type, knowledge level, or opinion category, and send them personalized emails or offers that align with their interests, needs, or goals. Additionally, analyzing your data can reveal trends, patterns, or gaps in your audience's behavior, preferences, or needs that you can use to improve your presentation content, design, or delivery. Finally, engaging your leads by asking for feedback on your quiz or presentation, inviting them to join your community or group, or offering them more resources or opportunities to learn from you or work with you can be beneficial.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?