How do you use remarketing and retargeting to boost your niche PPC conversions?
If you run PPC campaigns for a niche market, you know how hard it can be to attract and convert your ideal customers. You may face stiff competition, low search volume, high costs, or low awareness. That's why you need to use remarketing and retargeting to boost your PPC conversions. Remarketing and retargeting are strategies that allow you to show relevant ads to people who have already interacted with your website or brand, and encourage them to take action. In this article, you'll learn how to use remarketing and retargeting to optimize your niche PPC campaigns and increase your ROI.