To use SEO analytics to monitor and prevent negative SEO and penalties, you must first identify the signs that indicate your website is under attack or penalized. These can include a sudden drop in organic traffic, rankings, or conversions; a spike in unnatural backlinks, referring domains, or anchor texts; a decrease in domain authority, page authority, or trust score; a warning message from Google Search Console or other tools; a change in crawl rate, indexation, or site speed; or a rise in negative reviews, complaints, or spam comments. You can use various SEO analytics tools to monitor these signs, such as Google Analytics, Google Search Console, Moz, Ahrefs, SEMrush, or Screaming Frog.
To use SEO analytics to monitor and prevent negative SEO and penalties, you must first diagnose the cause and source of the issue. Analyzing data from SEO analytics tools can help you identify what type of negative SEO or penalty is affecting your website, when it began, and who is responsible. Types of negative SEO and penalties include link-based, content-based, technical-based, algorithmic penalty, and manual penalty. To diagnose the cause and source of these issues, you can use various SEO analytics tools such as Google Search Console, Moz, Ahrefs, SEMrush, or Copyscape. Doing so will allow you to inform stakeholders, improve your security posture, and protect your website from further damage.
The last step in utilizing SEO analytics to monitor and prevent negative SEO and penalties is to resolve the problem and recover your organic search performance. You need to take action such as removing or disavowing unnatural backlinks, deleting or updating duplicate content, eliminating or fixing hacked, redirected, or injected pages or code, adjusting or optimizing your website according to the latest search engine algorithm updates, and submitting a reconsideration request if your website is manually penalized. Tools like Google Disavow Tool, Moz Link Explorer, Ahrefs Backlink Checker, Copyscape, Google DMCA, Google Removal Tool, Google Safe Browsing, Sucuri, Wordfence, Google Algorithm Change History, MozCast, SEMrush Sensor, Google Search Console and Bing Webmaster Tools can be used to resolve negative SEO and penalties.