How do you use social proof and testimonials in your CTAs?

Social proof and testimonials are powerful ways to persuade your website visitors to take action. They show that other people have trusted you, benefited from your offer, or enjoyed your content. But how do you use them effectively in your calls to action (CTAs)? Here are some tips to help you boost your conversions with social proof and testimonials in your CTAs.

1 Use specific numbers

Numbers can catch the eye and add credibility to your claims. Instead of saying "Join thousands of happy customers", try saying "Join 5,432 happy customers today". This shows that you have a large and precise customer base, and creates a sense of urgency and scarcity. You can also use numbers to highlight your ratings, reviews, or awards. For example, "Rated 4.9 out of 5 by 273 customers" or "Winner of the Best Content Award 2020".

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Bhavik Sarkhedi 🪜

I Help Founders, CEOs and C-level Executives Increase ⬆️ Online Presence Organically via LinkedIn, Content Distribution 🌐SEO 📈| Personal Branding Consultant & Content Strategist ✍️ with 2 Exits: Write Right & Dad of Ad
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I incorporate social proof and testimonials into CTAs by citing customer reviews, ratings, or expert endorsements. This showcases the value of the product/service and builds trust. An example could be, "Join the 10,000+ customers who love our product – Try it now!". Such CTAs instill confidence and encourage action

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2 Choose relevant testimonials

Testimonials are personal stories that showcase how your product, service, or content solved a problem or fulfilled a need for your customers. They can be written, audio, or video, depending on your format and audience. The key is to choose testimonials that are relevant to your CTA and your target market. For example, if your CTA is to sign up for a free trial, use testimonials that highlight the benefits of the trial, not the features of the full product. If your CTA is to download a guide, use testimonials that show how the guide helped someone achieve a specific goal or overcome a challenge.

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Pamela Cagle

Writer and SME in Health for Top Brands. >15 Million Page Views/mo @ AARP The Magazine and Synchrony Bank CareCredit WellU | B2B and Patient-Facing Medical and Health Technology Content
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Testimonials are a powerful marketing tool. Not only do they provide invaluable social proof, they are also a rich source of compelling marketing copy. Extract key phrases and unique expressions to use as inspiration for your CTA. By using a happy customer's sentiment in your CTA, you can tap into the genuine emotions and authentic language that resonates with your target audience.

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3 Display social proof badges

Social proof badges are logos or icons that indicate that you have been featured, endorsed, or certified by a reputable source. They can be media outlets, industry associations, influencers, or partners. They can help you establish authority, trust, and credibility in your niche. Display them near your CTA to reinforce your value proposition and persuade your visitors to click. For example, if you are offering a course, you can display badges from recognized educational platforms, accreditation bodies, or experts.

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4 Add social media buttons

Social media buttons are another way to use social proof in your CTAs. They allow your visitors to share your content, offer, or landing page with their networks, increasing your exposure and reach. They also show how many people have already shared your content, creating a bandwagon effect and a fear of missing out (FOMO). Add social media buttons to your CTA to encourage your visitors to spread the word and join the conversation. For example, if you are hosting a webinar, you can add buttons to invite your visitors to register and share the event with their friends.

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5 Test and optimize your CTAs

The best way to find out what works for your audience and your goals is to test and optimize your CTAs. You can use tools like Google Analytics, Google Optimize, or Hotjar to measure and improve your CTA performance. You can test different elements of your CTA, such as the wording, the design, the placement, or the type of social proof and testimonials. You can also use feedback forms, surveys, or interviews to collect insights from your customers and prospects. By testing and optimizing your CTAs, you can increase your conversions and grow your business.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use social proof and testimonials in your CTAs?

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1 Use specific numbers

2 Choose relevant testimonials

3 Display social proof badges

4 Add social media buttons

5 Test and optimize your CTAs

6 Here’s what else to consider

Content Creation

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