How do you work with your software development team to get customer insights?

1 Communicate your sales goals and challenges

The first step is to communicate your sales goals and challenges to your development team. Explain what you are trying to achieve, who you are targeting, and what obstacles you are facing. This will help them understand the context and the value of your feedback. You can also share your sales materials, such as presentations, proposals, and demos, to show them how you position the product and what features and benefits you emphasize.

2 Ask for their input and suggestions

The second step is to ask for their input and suggestions on how to improve the product and the customer experience. Developers have a lot of technical knowledge and expertise that can help you identify and solve customer problems. They can also suggest new features, enhancements, or integrations that can make the product more appealing and competitive. You can use tools like surveys, polls, or brainstorming sessions to collect their ideas and opinions.

3 Involve them in customer interactions

The third step is to involve them in customer interactions, such as calls, meetings, demos, or feedback sessions. This will give them a chance to hear directly from the customers, understand their pain points, and see how they use the product. It will also help them build rapport and trust with the customers, and show them that you value their work and contribution. You can also ask them to share their insights and recommendations with the customers, or to answer their questions and concerns.

4 Share customer feedback and data

The fourth step is to share customer feedback and data with your development team. This will help them measure the impact and performance of the product, and identify areas for improvement or innovation. You can use tools like analytics, reports, or dashboards to show them how the customers are using the product, what features they like or dislike, and what outcomes they are achieving. You can also share qualitative feedback, such as testimonials, reviews, or case studies, to show them how the product is solving customer problems and creating value.

5 Recognize and reward their efforts

The fifth step is to recognize and reward their efforts and achievements. Working with customers can be challenging and stressful, especially when there are issues or complaints. You need to show your appreciation and gratitude to your development team, and acknowledge their hard work and dedication. You can use tools like recognition platforms, rewards programs, or shout-outs to celebrate their successes and milestones. You can also provide them with opportunities for learning, growth, or career advancement.

6 Collaborate and align regularly

The sixth step is to collaborate and align regularly with your development team. You need to maintain a strong and positive relationship with them, and keep them updated on your sales progress and plans. You also need to provide them with clear and consistent feedback, and address any issues or conflicts that may arise. You can use tools like communication platforms, project management systems, or agile methodologies to facilitate collaboration and alignment.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?