How are retailers using augmented reality to drive sales?

1 Try before you buy

One of the main benefits of AR for retailers is that it allows customers to try products before they buy them, without leaving their homes or visiting a store. This can reduce returns, increase conversions, and boost customer satisfaction. For example, some retailers use AR to let customers see how furniture, clothing, accessories, or cosmetics would look in their own spaces or on their own faces. Customers can also compare different options, share their choices with friends, and get personalized recommendations.

2 Enhance in-store experience

AR can also enhance the in-store experience for customers, by providing them with additional information, entertainment, or guidance. For example, some retailers use AR to display product details, reviews, or ratings when customers scan a barcode or a QR code. Some retailers use AR to create gamified experiences, such as scavenger hunts, quizzes, or rewards, that encourage customers to explore the store and discover new products. Some retailers use AR to offer virtual assistants, such as chatbots, stylists, or experts, that can help customers with their queries or preferences.

3 Create brand awareness and engagement

AR can also create brand awareness and engagement for retailers, by offering customers unique and memorable experiences that they can share with others. For example, some retailers use AR to create interactive campaigns, such as pop-up stores, virtual events, or social media filters, that attract customers and generate buzz. Some retailers use AR to create storytelling experiences, such as immersive narratives, animations, or videos, that showcase the brand's values, mission, or history. Some retailers use AR to create community experiences, such as user-generated content, feedback, or reviews, that foster loyalty and advocacy.

4 Improve operational efficiency and innovation

AR can also improve operational efficiency and innovation for retailers, by enabling them to optimize their processes, resources, and strategies. For example, some retailers use AR to train their staff, such as sales associates, managers, or technicians, on product knowledge, customer service, or safety protocols. Some retailers use AR to manage their inventory, such as tracking, replenishing, or forecasting, using real-time data and analytics. Some retailers use AR to design their products, such as prototyping, testing, or customizing, using 3D models and simulations.

5 Overcome challenges and limitations

AR can also overcome challenges and limitations for retailers, by providing them with solutions, opportunities, and advantages. For example, some retailers use AR to adapt to the changing customer behavior and expectations, such as online shopping, social distancing, or sustainability. Some retailers use AR to differentiate themselves from the competition, such as offering exclusive, personalized, or innovative products or services. Some retailers use AR to expand their reach and scale, such as reaching new markets, segments, or channels.

6 Future trends and opportunities

AR is not just a trend or a gimmick, but a powerful and versatile tool that can revolutionize the retail industry. As the technology advances, becoming more accessible, affordable, and reliable, retailers are likely to witness more AR applications and innovations that can boost their sales and growth. Future trends and opportunities for AR in retail include creating omnichannel experiences that integrate online and offline channels, leveraging artificial intelligence to provide personalized recommendations and solutions, enabling social commerce to facilitate social interactions and transactions among customers and retailers, as well as supporting circular economy to promote reuse, recycling, and reduction of waste and emissions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?