🏀Attending industry conferences and events is a valuable way for marketing teams to gain insights into the latest trends, tools, and techniques in the marketing world. These events offer opportunities to hear from thought leaders, participate in workshops, and see case studies of successful marketing strategies.

For shifting trends, it is necessary to listen to our customers and consumers. Our sales team interact on a daily basis with the market, and provide useful information that can orientate our thoughts on trends. Keeping up means sharing best practices, informations of interest found in the market, listening actively, and asking probing questions. With that, it is necessary to feedback and incorporate the data into our strategies.

One of the most successful and fun environments to learn about market trends is having an all-day conference-styled event. You bring in speakers who talk about the new trends and the employees can engage with the speakers and each other. You give the employees gift baskets of some products they can test at home. The event would bring a fun environment and a day-off feeling for your team which can rejuvenate them and inspire them for the rest of the week.

So, our biggest strength at Versatex is our downstream effort in the building community. My team works with both Builders and Architects in the territory to uncover new trends in design and application. It is vital to not only listen to the professionals in the community, but also end users who have become very savvy from exposure to trends on social media.

One strategy I have found to be particularly impactful in supporting the sales team is teaching them advanced communication techniques that go beyond surface-level interactions. By emphasizing active listening, asking the right questions, and building rapport, we can uncover the underlying needs and motivations behind a customer’s inquiry. This deeper understanding enables the team to tailor solutions more effectively, strengthen customer relationships, and ultimately drive greater sales success.