Maintaining trust with a corporate donor requires TRANSPARENCY, COMMUNICATION, and ALIGNMENT with shared values. Start by ensuring open, consistent communication, updating the donor on the project’s progress and impact. Provide clear, detailed reports on how their funds are being utilized, showcasing measurable results. Acknowledge and address any concerns swiftly and honestly. Strengthen the relationship by demonstrating how your mission aligns with their corporate goals and values. Lastly, engage them as partners, not just donors—invite them to events, provide opportunities for direct involvement, and recognize their contributions publicly. By fostering transparency, collaboration, and shared purpose, you can rebuild and maintain trust.

A prestação de contas é o coração da relação com os doadores. Nunca deixe de prestar contas de uma doação e sempre faça isso com transparência e gratidão. A maioria das obras sociais sobrevivem graças as doações da iniciativa privada, que preferem doar para instituições aptas a fazer uma boa gestão do recurso doado e que se demonstrem atualizadas em boas práticas de governança.

Corporate donors have more to give than money. It's important to use their skills and try to work with corporates have a presence in the field in which you are working. Too many not-for-profits think that "conflicts of interest" mean corporates have to be kept out of strategic discussions and programmatic decisions. In fact, corporates can help to identify needs, under-served populations, future opportunities and threats on the horizon. They can't be allowed to dominate, but they must be allowed to share their experience and understanding. Corporates want their staff to feel they work somewhere admirable. Let their people help too If corporates are involved in the life of a not-for-profit, they are much less likely to lose confidence

Trust isn’t built on updates alone—it’s about making donors feel like true partners in impact. Keep them inspired by showing the ripple effect of their support. When you treat donors as partners they’re part of the strategy, not just funders. Involve them in milestone decisions, invite them to experience the work firsthand, and share stories that go beyond the numbers—stories of lives changed and challenges overcome. When they see their contribution shaping the future, they’ll be invested not just financially but emotionally, forging a deeper, lasting relationship.”