Resistance to accessibility often comes from a lack of connection to its impact. Here’s how I break down that barrier: 1. Humanize Accessibility: Real user testimonials about how accessible designs transform their experiences make accessibility more relatable and urgent for the team. 2. Gamify Accessibility Metrics: Track progress on accessibility KPIs (e.g., readability or navigability scores), sparking a sense of ownership and measurable success. 3. Incentivize Learning: Host workshops and challenge sessions on accessible design, turning education into a hands-on experience. At Stikkman UX, we’ve found gamified KPIs spark healthy competition, transforming accessibility from a checkbox into a shared mission.

In my experience, getting team members on board with integrating accessibility into product design starts with fostering a culture of understanding. I emphasize the importance of empathy by sharing stories that highlight the impact of accessible design on users with disabilities. To motivate the team, I encourage brainstorming sessions and creative workshops focused on accessibility. These collaborative environments allow us to explore innovative solutions together. I find it effective to showcase success stories from competitors or companies that excel in accessibility. Highlighting their achievements and demonstrate the tangible benefits of prioritizing accessibility.

Integrating accessibility into product design is no longer optional—it's essential. According to a study by the World Health Organization, over 1 billion people worldwide live with a disability, and the global market for accessible products is expected to grow to $8 trillion by 2028. In Asia Pacific, countries like Japan and Australia are leading the way, with policies driving accessibility adoption. To bring your team on board, start by sharing these market insights and demonstrating how accessibility fosters inclusivity, broadens reach, and boosts brand loyalty. #InclusiveDesign #Accessibility #BusinessGrowth

The best way I can think of is story telling. “Imagine this.. “ and go through super frustrating moments of how people will struggle to use your application that is supposed to have impact in the world, and identify how the product is alienating all kinds of users, just by ignoring accessibility. If the design/engineering team cares about the impact they are making through their craft, they should have a deep understanding of what can be done for designing better products for EVERYONE!

Integrating accessibility into product design is essential, but it can sometimes face resistance. 1. Educate and Raise Awareness - Conduct workshops and training sessions to educate the team about the importance of accessibility 2. Highlight Business and Legal Benefits - Stress the importance of adhering to accessibility laws and regulations, such as the Americans with Disabilities Act (ADA) or Web Content Accessibility Guidelines (WCAG). 3. Lead by Example - As a leader, demonstrate a commitment to accessibility in your work. Your dedication can inspire the team to follow suit. Does this approach align with your vision?