Making meaningful connections with international clients at trade shows requires thoughtful preparation and strategic engagement. Here’s how to enhance your approach:

• Do your homework: Research your clients' cultural norms and business etiquettes to avoid misunderstandings.

• Leverage technology: Use translation apps and digital business cards for seamless communication.

• Follow up promptly: Send personalized follow-up emails highlighting key points from your conversation.

What strategies have worked for you in connecting with international clients at trade shows?