When deciding which design is better for your experiment, there is no one definitive answer as it depends on the specific goals and characteristics. However, some general guidelines can help you make an informed decision. If you are testing treatments or conditions with short-term and reversible effects, dealing with a homogeneous and stable population of subjects, interested in within-subject variability and individual responses, wanting to reduce sample size and cost, or comparing more than two treatments or conditions, then a crossover design should be considered. On the other hand, if you are testing treatments or conditions with long-term or irreversible effects, dealing with a heterogeneous or unstable population of subjects, interested in between-subject variability and group differences, have a large enough sample size and budget for your experiment, or wanting to avoid the complications of carryover and period effects, then a parallel design should be considered.