What are the benefits and challenges of virtual live events for underrepresented groups?

1 Benefits of virtual live events

One of the main benefits of virtual live events is that they can reduce barriers to participation and inclusion for underrepresented groups. For example, online events can eliminate travel costs, time constraints, and physical accessibility issues that might prevent some people from attending in-person events. They can also offer more flexibility and convenience for attendees who have caregiving responsibilities, health conditions, or different work schedules. Additionally, virtual live events can enable more diverse and global connections, as attendees can interact with speakers and peers from different backgrounds, locations, and perspectives.

2 Challenges of virtual live events

However, virtual live events also pose some challenges for underrepresented groups, especially when it comes to networking and mentoring. For instance, online events can make it harder to build rapport, trust, and visibility with potential mentors, sponsors, and collaborators, as the communication is often limited to chat, video, or audio. They can also create a sense of isolation, disconnection, or exclusion for attendees who feel less comfortable or confident in expressing themselves online, or who face technical difficulties or digital divide issues. Moreover, virtual live events can reinforce existing power dynamics, biases, and stereotypes, as some groups might be overlooked, ignored, or marginalized in online spaces.

3 Tips for virtual live event organizers

As an organizer of virtual live events, you have the responsibility and opportunity to create more inclusive and equitable experiences for underrepresented groups. To do this, design your event with diversity and accessibility in mind. Consider the needs, preferences, and expectations of your target audience, and provide options and accommodations for different learning styles, languages, cultures, and abilities. Invite and showcase diverse speakers and moderators, amplifying the voices and stories of underrepresented groups in your field or industry. Ensure that they are represented and respected in your event agenda, panels, and keynotes. Create a safe and supportive online community with clear guidelines for online behavior and interaction. Facilitate online discussions, Q&A sessions, breakout rooms, and social media groups. Provide feedback, recognition, and appreciation for your participants to foster a welcoming environment.

4 Tips for virtual live event attendees

Attending virtual live events can offer many benefits, such as the opportunity to network and mentor with underrepresented groups. To make the most of your online event, it is important to prepare and plan ahead. Research the speakers and other attendees, set goals, and update your online profile. During the event, check the agenda and join relevant sessions. Engage in conversations, use chat features to connect with other attendees, and exchange contact information. After the event, follow up and maintain relationships with those you met. Additionally, seek out or create online communities that focus on diversity and inclusion, and offer feedback to event organizers. With these tips in mind, you can create meaningful connections at virtual live events.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?