What are the benefits of using employees as brand ambassadors?

1 What is employee branding and advocacy?

Employee branding and advocacy is the practice of encouraging and enabling your employees to share positive and authentic messages about your company with their networks, such as on social media, blogs, or reviews. It is a form of word-of-mouth marketing that leverages the credibility and influence of your employees as trusted sources of information and recommendations.

2 Why is employee branding and advocacy important?

Employee branding and advocacy is important because it can help you build a strong and consistent brand image, attract and retain talent, and generate leads and sales. According to a study by LinkedIn, 50% of employees say they are more likely to share company content if their employer has a strong brand. Moreover, 76% of people say they trust content shared by employees more than content shared by brands. Employee branding and advocacy can also help you reach new and diverse audiences, as your employees can tap into their personal and professional networks and communities.

4 How can you encourage and support employee branding and advocacy?

To effectively use employees as brand ambassadors, you must create a culture and environment that encourages and enables them to participate. Start by communicating your vision and goals, and explain why employee branding and advocacy is important for your company. Provide training and resources, such as social media best practices, content creation, and personal branding. Additionally, empower and incentivize your employees by giving them the freedom to express their opinions and personalities. Appreciate their efforts and contributions, and recognize their successes and achievements to show your support.

5 What are some best practices for employee branding and advocacy?

Employees can be powerful brand ambassadors that can help to boost branding and marketing efforts. To make the most of this, it’s important to be authentic and transparent, consistent and relevant, as well as engaging and interactive. Encourage employees to be themselves and share honest stories, ensuring the content is aligned with the brand voice, values, and messages. Additionally, ask them to spark conversations with their networks, use hashtags, mentions, and tags to increase reach and visibility, and measure impact and performance. By empowering employees to share their stories and insights, you can increase trust, reach, and engagement for your business.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?