What are the best platforms and channels to share your stories online?

2 Choose your format and style

Once you have defined your goals and audience, you need to decide how you want to tell your stories. There are many formats and styles to choose from, such as blog posts, podcasts, videos, infographics, webinars, newsletters, e-books, and more. Each format and style has its own advantages and disadvantages, depending on your resources, preferences, and objectives. For example, blog posts are easy to create and update, but they might not capture the attention of busy or visual learners. Podcasts are great for building rapport and intimacy with your listeners, but they require good audio quality and editing skills. Videos are engaging and versatile, but they can be expensive and time-consuming to produce.

3 Optimize your stories for SEO and social media

No matter what format and style you choose, you need to make sure that your stories are easy to find and share online. This means optimizing your stories for search engines and social media platforms, using keywords, hashtags, titles, descriptions, images, captions, and links that match your audience's intent and interests. You also need to consider the best practices and algorithms of each platform and channel, such as the optimal length, frequency, timing, and tone of your posts. For example, if you want to rank high on Google, you need to use relevant keywords, headings, and meta tags, as well as provide valuable and original content. If you want to boost your visibility on Facebook, you need to use eye-catching images, videos, or live streams, as well as encourage comments, reactions, and shares.

4 Experiment with different platforms and channels

There is no one-size-fits-all solution for choosing the best platforms and channels to share your stories online. You need to experiment with different options and see what works best for you and your audience. Some of the factors to consider are the size, demographics, behavior, and preferences of your audience, as well as the features, benefits, and limitations of each platform and channel. For example, if you want to reach a large and diverse audience, you might want to use a popular platform like YouTube or Medium, where you can showcase your stories in various formats and genres. If you want to target a niche or specific audience, you might want to use a specialized platform like Quora or SlideShare, where you can answer questions or share presentations related to your topic.

5 Repurpose and cross-promote your stories

One of the ways to maximize the impact and reach of your stories is to repurpose and cross-promote them across different platforms and channels. This means adapting your stories to fit different formats, styles, and audiences, as well as linking them to each other or to other relevant content. For example, if you have a blog post that tells a story about your career journey, you can repurpose it into a podcast episode, a video testimonial, an infographic, or a webinar. You can also cross-promote it on your social media profiles, email list, or website, inviting your followers to check out your other stories or content.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?