What are the best platforms and tools for engaging with diverse audiences online?

Platforms are tend to be build to serve different audiences. This can be called the "target audience". As a someone creating content to deliver value to a target audience, you will need to identify who your target audience is and where they tend to hangout. If you are posting insights meant for other businesses then LinkedIn is likely to be the most suitable platform as it is highly utilized for B2B(Business to Business) purposes. If you are sharing routine updates with your fans(likely one in the entertainment or education genre) then Instagram will be the most suitable platform. If you are trying to amass as much reach as possible then Tiktok will generally be your best bet. Have any questions? Feel free to shoot me a DM!

Grand incontournable de la diffusion : aller ou son public se trouve ! Donc Choisir la plateforme, le contenu, le format et le message en fonction de sa cible !

Más que conocer a tu audiencia, que por supuesto, a mí me gusta pensar en clave de PARA QUÉ. Qué es lo que quiero conseguir con la comunicación, para qué estoy comunicando. Y a partir de ahí tendré que valorar, efectivamente, quién es mi audiencia y construir un perfil o varios (audiencia persona) para poder tener a esa(s) persona(s) siempre en mente a la hora de pensar en herramientas o mejores alternativas para comunicar.

Entender o público pode ditar uma série de coisas sobre seu conteúdo. Analisando seu público, você pode descobrir que o tempo que seu público tem paciência para assistir seu conteúdo é de 1 minuto ou 5 minutos. Ou se você deve se dedicar mais ou menos a um texto extenso ou a mais recursos audiovisuais.

LinkedIn is an excellent platform for connecting with professionals across various fields, making it ideal for sharing scientific and medical content. By regularly posting articles and insights on LinkedIn, I have been able to connect with other science content writers, researchers, and professionals in the healthcare industry. A personal blog, such as one hosted on Google's Blogger, allows for deeper, more personalized engagement with your audience. My blog on Google's Blogger has enabled me to share my COVID-19 writing journey and was the starting point of my science writing career.

Conveying information about scientific topics, Science Communication, can be done through a variety of mediums. Below I have provided a list of what platforms I believe are best suited depending on the medium of your choice. Science Topic Community Forum: Discourse Blog Posting: LinkedIn Newsletters(3rd Party) or Ghost(independent) Science Informational Videos: Instagram(first) then Tiktok(second) for short-form videos(best for increasing your audience) and Youtube(for explaining more technical and complex concepts) and long-form videos. Science memes: Instagram and X(Formerly Twitter) Collaborative concept communication: Podcasting - Spotify for Podcasters(Formerly Anchor.fm) Have any questions? Feel free to send me a DM!

I truly believe that any digital platform can be an effective platform for sharing science, but it's all about how you leverage the platform. For example, TikTok and Instagram Reels only allow videos up to a certain time limit, so you need to be quick and concise in explaining science using these platforms. This is not the place for a long-form nuanced discussion; something like that is better suited to a blog post or Linkedin article. when choosing your platform it's important to think about the type of content you want to create and which platforms will lend itself best to that medium of communication.

Bueno, veo que prácticamente nadie menciona las newsletters... y creo que me voy a erigir en la primera que las mencione... y es que, con las redes sociales dando alcances ridículos, lo mejor es tener una llave para entrar directamente al inbox de quien quieres llegar con tus mensajes. Hay muchos clientes de newsletter dependiendo de las necesidades que tengas: desde los más enfocados en el marketing y las automatizaciones (Active Campaign, Mailchimp, etc.) hasta los más sencillos, incluyendo sitios como Substack. Una newsletter nos permite personalizar al máximo nuestro contenido y ser increíblemente eficaces con nuestra comunicación.

Para mí una herramienta básica es Notion. Me permite anotar ideas para luego darles forma, desarrollarlas y tener un repositorio de "pensamientos". Si es algo gráfico no tengo dudas: Canva y Flourish es un combo perfecto. Traducciones: chatGPT traduce mejor que DeepL, aunque yo no me fiaría al 100%... Ojo con las traducciones de m que nos encontramos por ahí.

Many topics within science can often seem uninspiring or difficult to understand to many which demonstrates the value of having well-structured, visually appealing, and informative content. Below I have provided a list of what I believe to be the most suitable tools depending on the type of content you're creating. Thumbnails: Canva Video Editing(Short-Form): Splice, Native Platform Editors Video Editing(Long-Form): Davinci Resolve, Final Cut Pro X, Kden Live Mobile Teleprompter App: "Teleprompter" by "Teleprompter Apps Limited Captains: Native captions feature in each publishing platform Writing Editor: Obsidian or Notion Have any questions? Feel free to send me a DM!

Use AI tools to get feedback for your content before publishing it! ✍🏻 Here are some prompts that I use on GPT to give me feedback for my articles: [Paste content/Upload document] 1. Assessing Article's Argument Strength 💪🏻 The central argument of my article is [Central Argument]. Refers the content above and critically assess its strength, coherence, and persuasiveness, and suggest ways to bolster the argument where needed? Share your response in simple language and bullet points. 2. Checking for Audience Alignment 👥 My article on [Article Topic] is intended for [Target Audience]. Can you review if the content, tone, and complexity are well-aligned with this audience, and advise adjustments to improve this alignment?

Monitoring how your content is performing is important as it can serve as a tight feedback loop to determine how your audience is reacting to your content. I recommend using Meta Business Suite, a FREE tool provided by Meta(the parent company of Instagram and Facebook) which allows you to track your analytics, SET GOALS, track those goals, schedule content, reply to comments, and more. If you are using Youtube, I recommend the native "Youtube Studio" platform. If you are looking to view all of your analytics in one place then I recommend using Datapad which I have found to be incredible easy to use and connects with most modern platforms. This service is new but has worked for my needs. Have any questions? Feel free to send me a DM!

Analisar o impacto e engajamento do seu conteúdo é essencial, mas não pode ser feito de qualquer forma. Muitas vezes olhar para a métrica errada pode te enganar, levando a um falso positivo ou falso negativo. É importante que a métrica escolhida para ser analisada seja alinhada com o objetivo do conteúdo. Se seu conteúdo tem como objetivo gerar cliques para ler um artigo na íntegra em outro site, não é apenas as impressões ou visualizações que importa, mas sim os cliques no link. Mais do que olhar para o indicador único, relacionar com outros dados como localização e tipo de dispositivo para obter ainda mais inteligência sobre a eficácia do conteúdo.

Improving your skillset is the MOST IMPORTANT thing to ensure the long-term sustainability of your science communication goals. This includes not only staying up to date with the latest "algorithm updates" and such but also staying up to date with the SCIENCE TOPICS in which you specialize in. If you are a degree-bearing science communicator, please do NOT rely solely on what you learned previous, always stay up to date with the latest information(this is also what will increase your views on video platforms!). Below are sites to improve your technical and science skills: Science News - Astrobites.org - phys.org [ALL IN ONE!] - Space.com - Science.org Technical: - Youtube [MOST IS FREE!] - Coursera - LinkedIn Learning

A platform that is often overlooked is Reddit. It boasts over 500 million monthly visitors, and has amassed over 13 billion posts and comments since its creation in 2015. The platform might seem daunting at first glance, but the real value of Reddit lies in its 100,000+ active communities and the commitment of its users—arguably the most passionate on the internet. To communicate on Reddit, you need to become a Redditor. And don’t hope to reuse the influencers’ tricks you’ve been learning from LinkedIn. This won’t help at all here. Most dedicated Redditors despise influencers and the way social media promotes them.

Em diversas vezes, o que você considera um sucesso está sendo apenas 50% do sucesso que ele poderia ser. Por exemplo, vamos trabalhar com a ideia de um vídeo de 10 minutos. Você observa que o tempo médio de visualização é satisfatório e a grande maioria das pessoas assiste o vídeo na íntegra. Porém, se for observar esse dado comparado ao tipo de dispositivo, observa que as pessoas que iniciam o vídeo pelo celular param de assistir antes do primeiro minuto. Ao investigar, você pode descobrir que as letras dos textos presentes no vídeo (legenda ou textos num slide) estão pequenos demais para se ler pelo celular, fazendo as pessoas pararem de assistir. Dai a importância de verificar seus dados além de apenas a métrica de sucesso.