Last updated on Aug 19, 2024

What are the best practices for handling objections and overcoming resistance in your sales process?

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Objections and resistance are inevitable parts of any sales process. They can be frustrating, discouraging, and even intimidating for salespeople. However, they can also be opportunities to demonstrate value, build trust, and move the prospect closer to a decision. In this article, you will learn some of the best practices for handling objections and overcoming resistance in your sales process, based on the principles of empathy, curiosity, and collaboration.

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