Last updated on Oct 6, 2024

What are the best practices for obtaining informed consent from predictive analytics users?

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Predictive analytics is the process of using data, algorithms, and machine learning to anticipate future outcomes and behaviors. It can help businesses optimize their strategies, improve customer satisfaction, and increase efficiency. However, predictive analytics also raises ethical concerns, such as privacy, fairness, accountability, and transparency. How can you ensure that you obtain informed consent from your predictive analytics users, and respect their rights and preferences? Here are some best practices to follow.

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