What are the best practices for testing and optimizing your CTA buttons?

1 Use clear and compelling copy

The first thing that your visitors will notice about your CTA buttons is the text that you use. This is your opportunity to communicate the value and urgency of your offer, and to motivate your visitors to click. Your copy should be clear, concise, and action-oriented, using verbs that indicate what your visitors will get or do. For example, instead of saying "Submit" or "Continue", you can use more specific and enticing words like "Get Started", "Claim Your Free Trial", or "Join Now". You should also avoid using negative or passive words that might create doubt or confusion, such as "Don't Miss Out" or "Maybe Later".

2 Choose the right color and contrast

The second thing that your visitors will notice about your CTA buttons is the color and contrast that you use. This is your opportunity to make your buttons stand out from the rest of the page, and to create a visual hierarchy that guides your visitors to the most important action. Your color and contrast should match your brand identity and your page design, but also create enough contrast with the background and other elements to draw attention and create a sense of urgency. For example, you can use a bright or warm color like red, orange, or yellow for your primary CTA, and a neutral or cool color like gray, blue, or green for your secondary CTA.

3 Test different sizes and shapes

The third thing that your visitors will notice about your CTA buttons is the size and shape that you use. This is your opportunity to make your buttons easy to find and click, and to create a balance between prominence and aesthetics. Your size and shape should be large enough to be visible and clickable, but not too large to overwhelm or distract from the rest of the page. You should also consider the shape and style of your buttons, whether they are round, square, or rectangular, and whether they have borders, shadows, or gradients. You can test different sizes and shapes to see what works best for your audience and your page layout.

4 Place them strategically on the page

The fourth thing that your visitors will notice about your CTA buttons is the placement on the page. This is your opportunity to make your buttons accessible and relevant, and to create a logical flow that leads your visitors to the desired action. Your placement should be based on the content and the goal of the page, and the behavior and expectations of your visitors. For example, you can place your CTA buttons above the fold, at the end of a section, or after a testimonial, depending on what makes sense for your page. You should also avoid placing too many CTA buttons on the same page, as this might confuse or overwhelm your visitors.

5 Optimize them for mobile devices

The fifth thing that your visitors will notice about your CTA buttons is how they look and function on mobile devices. This is your opportunity to make your buttons responsive and user-friendly, and to adapt to the changing needs and preferences of your mobile audience. Your buttons should be easy to see and tap on smaller screens, and should not interfere with the navigation or readability of the page. You should also consider the context and intent of your mobile visitors, and how they might differ from your desktop visitors. For example, you can use different CTA buttons for different devices, such as "Call Now" for mobile and "Learn More" for desktop.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?