What are the best practices for using virtual reality tools in direct sales as a sales engineer?

Virtual reality (VR) tools can enhance your direct sales as a sales engineer by creating immersive and interactive experiences for your prospects. VR can help you showcase your product features, benefits, and value proposition in a realistic and engaging way. However, using VR tools also requires some best practices to ensure a smooth and effective sales process. Here are some tips to help you use VR tools in direct sales as a sales engineer.

1 Choose the right VR tool

Not all VR tools are created equal. Depending on your product, industry, and target audience, you may need different types of VR tools to suit your sales goals. For example, some VR tools are more suitable for demonstrating complex or technical products, while others are more suitable for creating emotional or social connections. Some VR tools are more compatible with different devices, platforms, and software, while others may require specific hardware or software. You should research and compare different VR tools to find the one that best matches your product, budget, and sales strategy.

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Shaun Stark

Sr. Salesforce Consultant- Inside Sales at Netsmatrz
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Selecting the most effective VR tool for your direct sales needs is critical. Start by assessing your goals: do you need a simple 360-degree product viewer or a complex, interactive simulation? Consider factors like compatibility with existing tech, ease of use, and costs. It may also be beneficial to research industry-specific tools and gather feedback from potential users. Trial demos before committing to ensure a perfect fit for your sales process.

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Dennis Berger

Film Freelancer - Freier Mitarbeiter ZDF
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Wichtige Entscheidung: je nach Qualität und benötigter Rechenleistung der immersiven Medien, sollte man entweder ein Standalone Headset oder eine PCVR-Lösung wählen. Standalone Headsets sind für Nutzer in der Regel bequemer. PCVR hat in Sachen Grafikauflösung und Bildwiederholrate in einigen Fällen die Nase vorn. Ich würde immer das Standalone wählen, das spart Aufwand und Kosten bei Ihren Demonstrationen. Sieht auch moderner aus und macht bestimmt einen guten Eindruck bei den Nutzern - sofern die immersiven Medien auf dem Gerät gespeichert sind oder Sie hervorragendes WiFi zur Verfügung haben.

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2 Prepare your VR content

Once you have chosen your VR tool, you need to prepare your VR content. This means creating or adapting your product demos, presentations, and stories to fit the VR format. You should consider how to use VR to highlight your product's unique selling points, how to address your prospect's pain points and challenges, and how to create a memorable and impactful impression. You should also test your VR content for quality, functionality, and compatibility before using it in your sales meetings.

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Shaun Stark

Sr. Salesforce Consultant- Inside Sales at Netsmatrz
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Crafting impactful VR content for sales demos requires meticulous preparation. Focus on showcasing your product's value proposition: highlight its features, benefits, and unique selling points. Design engaging and interactive experiences that allow potential customers to explore the product virtually. Ensure high-quality visuals and seamless user experience to avoid technical glitches or disorientation. Tailor the content to your audience and consider incorporating real-world applications or user testimonials. well-prepared VR content can significantly enhance engagement and increase sales effectiveness.

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3 Train your sales team

Using VR tools in direct sales also requires training your sales team on how to use them effectively. Your sales team should be familiar with the VR tool's features, functions, and limitations, as well as how to troubleshoot any technical issues. They should also be able to guide your prospects through the VR experience, answer their questions, and handle their objections. Moreover, they should be able to balance the use of VR with other sales techniques, such as rapport building, storytelling, and closing.

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Shaun Stark

Sr. Salesforce Consultant- Inside Sales at Netsmatrz
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Equip your sales team for VR success through comprehensive training. Start with the basics: familiarize them with VR technology, its functionalities, and best practices for navigating VR environments. Simulate common sales scenarios in VR, allowing them to practice product demonstrations and address customer inquiries confidently. Provide ongoing support: offer guidance for troubleshooting technical issues and answer questions throughout their VR sales journey. Encourage collaboration and knowledge sharing to foster a team environment conducive to learning and continuous improvement. Through well-structured training, empower your sales team to leverage VR effectively and drive sales success.

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4 Set up your VR environment

Another best practice for using VR tools in direct sales is to set up your VR environment properly. This means ensuring that you have a suitable space, equipment, and internet connection for your VR sessions. You should also check the lighting, sound, and temperature of your VR environment to make sure they are comfortable and conducive for your prospects. Additionally, you should minimize any distractions or interruptions that may affect your VR experience, such as noise, phone calls, or notifications.

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Shaun Stark

Sr. Salesforce Consultant- Inside Sales at Netsmatrz
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For a seamless VR experience, ensure your environment is adequately prepared. Choose a spacious and clear area free from tripping hazards or obstacles. Consider lighting: avoid harsh glare or excessively bright areas that may cause discomfort. Test your VR equipment beforehand and ensure it's fully charged and functioning properly. Offer hand sanitizer and disposable wipes to maintain hygiene during shared VR use. Provide clear instructions and safety reminders to users before they enter the VR environment. By considering these factors, you can create a safe, comfortable, and engaging space for effective VR product demonstrations.

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5 Engage your prospects

The ultimate goal of using VR tools in direct sales is to engage your prospects and persuade them to buy your product. Therefore, you should use VR tools to create an interactive and personalized experience for your prospects. You should encourage them to explore, ask questions, and provide feedback during the VR session. You should also use VR tools to show them how your product can solve their problems, meet their needs, and add value to their situation. Furthermore, you should use VR tools to build trust, credibility, and rapport with your prospects, as well as to create a sense of urgency and scarcity for your product.

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Shaun Stark

Sr. Salesforce Consultant- Inside Sales at Netsmatrz
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Showcase your product in action through interactive experiences. Tailor content to their needs, highlighting key features and benefits. Ensure seamless user experience with high-quality visuals and clear instructions. Train your team to guide demos confidently and address questions. Foster engagement by simulating real-world scenarios and encouraging exploration. VR offers a unique and immersive way to connect with prospects, leaving a lasting impression and driving sales

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6 Follow up with your prospects

The last best practice for using VR tools in direct sales is to follow up with your prospects after the VR session. You should use VR tools to collect data and insights on your prospects' behavior, preferences, and feedback during the VR session. You should also use VR tools to send them relevant and personalized content, such as videos, testimonials, or case studies, to reinforce your product's value proposition and address any remaining concerns. Moreover, you should use VR tools to schedule and confirm your next steps, such as a trial, a proposal, or a contract, and to move your prospects along the sales funnel.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for using virtual reality tools in direct sales as a sales engineer?

1

2

3

4

5

6

7

1 Choose the right VR tool

2 Prepare your VR content

3 Train your sales team

4 Set up your VR environment

5 Engage your prospects

6 Follow up with your prospects

7 Here’s what else to consider

Sales Engineering

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What are the best practices for using virtual reality tools in direct sales as a sales engineer?

1

2

3

4

5

6

7

1 Choose the right VR tool

2 Prepare your VR content

3 Train your sales team

4 Set up your VR environment

5 Engage your prospects

6 Follow up with your prospects

7 Here’s what else to consider

Sales Engineering

Rate this article

Thanks for your feedback

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