What are the best video SEO tools for creators?

1 Keyword research tools

Keyword research is the foundation of video SEO, as it helps you understand what your audience is searching for, how competitive the keywords are, and what kind of content you should create. Google Trends is a great tool to find trending and evergreen keywords for your videos, as it shows the popularity and seasonality of any keyword or topic over time and across regions. YouTube Autocomplete is another useful feature that suggests keywords based on what users are typing in the YouTube search bar. TubeBuddy is also a great resource, as it is a browser extension that integrates with YouTube and provides various video SEO features, such as keyword explorer, tag suggestions, ranking tracker, and more.

2 Metadata tools

Metadata is the information that describes your video, such as title, description, tags, category, and language. Metadata helps search engines and platforms understand what your video is about and match it to relevant queries and audiences. For optimizing metadata, some of the best tools are VidIQ, a browser extension that integrates with YouTube and provides various video SEO features; Title Generator, which can generate catchy and SEO-friendly titles for your videos based on keywords and niche; and Description Generator, which can generate engaging and SEO-friendly descriptions based on keywords and niche.

3 Caption tools

Captions are the text that accompanies your video and displays what is being said or heard. They are essential for search engine optimization and making your content accessible and understandable to different audiences. YouTube Studio is the official tool for managing your YouTube videos, allowing you to add, edit, or auto-generate captions in different languages. Rev is a service that provides professional and accurate captions and subtitles for your videos, making it easy to outsource your captioning needs. Kapwing is an online video editing platform that allows you to create, edit, and share videos with captions in various styles and formats.

5 Analytics tools

Analytics are the data and insights that measure the performance and impact of your video content. Understanding how your videos are ranking, how your audience is engaging, and how to improve your video SEO strategy can be aided by analytics tools such as YouTube Analytics, Google Analytics, and Social Blade. YouTube Analytics offers detailed data on views, watch time, impressions, click-through rate, retention, engagement, and more. Google Analytics is a web analytics tool that gives data on video views, referrals, conversions, and more on websites or blogs. Social Blade is a social media analytics tool that provides data on video views, subscribers, growth, and more on YouTube and other platforms.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?