What is the best way to manage client expectations for videography projects?

1 Know your client

Before you start any videography project, you need to understand who your client is, what they want, and why they hired you. Do some research on their background, industry, audience, and competitors. Ask them about their objectives, preferences, budget, and timeline. Listen to their feedback and ideas, and show them some examples of your previous work that are relevant to their needs. By knowing your client, you can establish rapport, trust, and credibility.

2 Define the scope

One of the most common sources of frustration and disappointment for both videographers and clients is a poorly defined scope of work. A scope is a detailed description of what the project entails, what the deliverables are, and what the expectations are. It should include information such as the number and length of videos, the style and format, the script and storyboard, the locations and equipment, the editing and revisions, and the deadlines and payment. A scope should be agreed upon and signed by both parties before the project begins, and any changes should be documented and approved.

3 Communicate regularly

Communication is key to managing client expectations and ensuring a smooth workflow. You should communicate with your client throughout the project, from the planning and pre-production stages to the filming and post-production stages. You should update them on your progress, ask them for their input, and address any issues or concerns as soon as they arise. You should also use the appropriate channels and tools for communication, such as email, phone, video call, or project management software. By communicating regularly, you can avoid misunderstandings, build rapport, and deliver results that match or exceed your client's expectations.

4 Manage feedback

Feedback is an essential part of any videography project, as it helps you improve your work and satisfy your client. However, feedback can also be challenging to manage, especially if it is vague, inconsistent, or excessive. To manage feedback effectively, you should ask your client for specific and constructive feedback, and use a feedback form or template to guide them. You should also set clear expectations and boundaries for feedback, such as the number and scope of revisions, the turnaround time, and the additional costs. You should also acknowledge and respond to feedback promptly, and implement the changes that are reasonable and within the scope.

5 Showcase your work

The final step of managing client expectations is to showcase your work in a professional and appealing way. You should deliver your work on time, in the agreed format and quality, and with the necessary documentation and support. You should also present your work in a way that highlights its value and impact, such as using a portfolio website, a video hosting platform, or a case study. You should also ask your client for their feedback, testimonial, and referral, and thank them for their collaboration. By showcasing your work, you can demonstrate your skills, build your reputation, and attract more clients.