What are the best ways to pitch your video story and script to clients and investors?

1 Know your audience

Before you pitch your video story and script, you need to research your potential clients and investors. Who are they, what are their goals, what are their challenges, and what are their preferences? Knowing your audience will help you tailor your pitch to their specific needs and interests, and show them how your video story and script can solve their problems or fulfill their desires. You can use online tools, social media, industry reports, or personal contacts to gather information about your audience.

2 Craft your pitch deck

A pitch deck is a visual presentation that showcases your video story and script in a concise and engaging way. It should include the following elements: a title page with your name and contact details, a logline that summarizes your video story in one sentence, a synopsis that outlines the main plot and characters, a mood board that illustrates the tone and style of your video, a sample script that demonstrates your writing skills and voice, a budget that estimates the costs and resources of your video production, and a call to action that invites your audience to take the next step. You can use software like PowerPoint, Keynote, or Prezi to create your pitch deck.

3 Practice your pitch

Once you have your pitch deck ready, you need to practice your pitch. Your pitch should be clear, confident, and concise, and highlight the benefits and value of your video story and script. You should also anticipate possible questions or objections from your audience, and prepare answers or solutions. You can practice your pitch by yourself, with a friend, or with a mentor, and ask for feedback on your content, delivery, and body language. You can also record yourself and watch your performance, or use online tools like PitchVantage or Pitcherific to improve your pitch skills.

4 Choose your format

Depending on your audience and situation, you may have different options for pitching your video story and script. You can pitch in person, by phone, by email, by video call, or by sending your pitch deck. Each format has its advantages and disadvantages, and you should choose the one that suits your goals and preferences. For example, pitching in person allows you to build rapport and show enthusiasm, but it may require more time and travel. Pitching by email allows you to reach more people and follow up easily, but it may lack personality and impact.

5 Deliver your pitch

When you're ready to deliver your pitch, you should follow some basic guidelines to make a good impression and persuade your audience. First, you should be punctual, polite, and professional, and respect your audience's time and attention. Second, you should start with a hook, a statement or a question that grabs your audience's interest and curiosity. Third, you should follow your pitch deck, but not read it word for word. Instead, you should use it as a guide and speak naturally and passionately. Fourth, you should end with a clear call to action, and ask your audience what they think or what they want to do next.

6 Follow up

After you deliver your pitch, you should follow up with your audience and thank them for their time and feedback. You should also restate the main points of your pitch, and remind them of the value and benefits of your video story and script. You should also ask them if they have any questions or concerns, and address them promptly and politely. You should also keep in touch with your audience until you get a response or a decision, and update them on any changes or progress in your video story and script.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?