What are the best ways to use web scraping for data innovation and value in marketing?
Web scraping is the process of extracting data from websites using automated tools or scripts. It can be a powerful technique for data science, as it allows you to collect large amounts of relevant and diverse data from various sources. In this article, you will learn some of the best ways to use web scraping for data innovation and value in marketing, and how to avoid some common pitfalls and challenges.