What are the best ways to use your startup pitch to attract media attention?

To grab the attention of the media for your startup, tell a good story about what your business does and why it matters. Use pictures or demos to make your pitch interesting and show that people are liking and using your product. Talk about what makes your startup special and share any exciting things you've achieved. Make your pitch personal by talking about the people behind the startup and any challenges you've overcome. Use numbers and facts to show why your startup is important. Remember to customize your pitch for different media outlets, and build relationships with journalists. By doing these things, you can get more people interested in your startup and increase your chances of getting covered in the news.

Actually i disagree, instead of knowing your audience, decide on your ideal and preferred audience and tailor made different pitches to attract different personalities. Working with the right audience you like is better than an audience you dislike. Take for instance, if you logical thinker you would prefer a step by step pitch with track record and etc. On the other hand, if you the emotional type, well then story telling attach to a personal encounter needs to be part of your pitch and so on and so forth. Once you have decided on your ideal audience then and only then start looking at distribution channels be is social media, groups, media companies, clubs... that have your audience

Some of the common practices followed:- 1. Talk about solutions of industry problems 2. Talk about what difference we bring 3. Address the bigger picture 4. Understanding your audience

Research your target media outlets thoroughly to align your pitch with their interests and preferences. Tailor your message, focusing on aspects that resonate with each outlet's audience. Highlight technical details for tech blogs and emphasize social impact and customer stories for mainstream news. Personalizing your pitch maximizes the chances of capturing the media's attention and securing coverage.

Depending on time allocated for your pitch - be prepared with at least 3 types. 1) 30 secs 2) 3 mins 3) 30 mins Only in 3 do you share story. Anything below that share the problem (preferably a global problem linked to UNSDG or ESG) would be recommended. A compelling story comes with conviction and confidence so practice, practice, practice

Craft a compelling narrative by highlighting the problem you're solving, your unique solution, and the benefits it brings. Incorporate hooks like personal anecdotes or surprising stats to captivate the media's interest. Ensure a clear call to action, inviting them to engage further. A well-crafted story not only informs but also engages, leaving a lasting impression on your audience.

Tailor your approach based on the outlet's preferences: concise emails, detailed press releases, engaging videos, or informative slide decks. Consistency and professionalism are vital. Ensure your formats align with your brand identity, showcasing your startup's personality. Adaptability and clarity enhance your chances of capturing media attention effectively.

I agree and to add best to have a website or landing page where the respective parties can go download all the relevant information be it your profile, proof, performance, pitch deck, personal branding like awards...

Totally, I also recommend my startups mentee to use this simple system 247111 24 hours - touch base with respective individuals to connect and thank them 7 days - follow up by adding value or asking for feedback For the next 3 months every month minimum to follow through by inviting them to value added events, updating them on your progress, ...

So true, have facts no doubts but current or at least recent facts and figures. Also know that 60% of people are Visual and rest are Auditory and Kinesthetic. To avoid othwr common mistakes, please make sure your pitch deck appeals to all 3 types as well as to keep it simple yet memorable. Take for instance moving graphics, right pictures that match your slide and have maximum 2 fonts type in your pitch deck

In my experience, you can get free press when you find out what the media cares about so you can pitch a good story to them. If they can see clear benefits of pushing your story, they definitely will. I think it’s more about them than it is about you. Find out what they care about, and tell your story in a way that will appeal to their own interests.

Based on my hands-on experience with several startups and collaborations with accelerators and incubators, I've learned that a key strategy for attracting media attention is to focus on well-known digital publishers such as Forbes and Entrepreneur.com. Having successfully navigated pitches to these platforms can serve as a catalyst, opening doors to broader visibility and opportunities for your startup. I've witnessed firsthand the transformative impact of securing coverage in influential publications, or going viral, digitally. Through my involvement with startups and the startup ecosystem, I've seen it work wonders.