What are the challenges of quantifying options in real options valuation?

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When you delve into the world of business strategy, understanding the nuances of investment decisions is key. Real options valuation (ROV) is a method used to gauge the value of potential investments, akin to financial options. However, quantifying these options is fraught with challenges. ROV treats investment opportunities as financial options, providing the right but not the obligation to undertake certain business decisions, like expanding a project or abandoning a venture. This approach can be powerful, but it's also complex, with various factors making quantification difficult. Let's explore these challenges and shed light on what makes ROV a tricky, yet invaluable tool in strategic decision-making.

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