What do you do if event sponsors and stakeholders give negative feedback on your event production?

Receiving negative feedback after an event can be disheartening, especially when it comes from sponsors and stakeholders whose opinions carry significant weight. However, this feedback is crucial for growth and improvement in event production. Instead of viewing it as a setback, consider it an opportunity to refine your skills and deliver even better experiences in the future. Your ability to respond constructively to criticism will not only help you enhance future events but also demonstrate your professionalism and commitment to excellence.

1 Listen Actively

When you receive negative feedback, it's essential to listen actively and with an open mind. Give your full attention to the sponsors and stakeholders, and resist the urge to defend your work immediately. By acknowledging their concerns and showing that you take their opinions seriously, you create an environment conducive to constructive dialogue. This approach will help you understand the root of their dissatisfaction and gather valuable insights that you might have missed during the hustle and bustle of event execution.

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Daniela Pierini Longo

Gerente de Eventos, Estadão | Top Voice Live Events LinkedIn | Agente Transformadora de Eventos | Comunicação | Marketing | Live Marketing | Mãe da Maria Eduarda | MICE | CEOCouncil | Misses-At.Work
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Feedback negativo é uma parte essencial. Avaliar críticas é crucial para melhorias. Se patrocinadores e partes interessadas expressarem feedback negativo sobre seu evento, ouça atentamente, compreenda as razões e aja proativamente. Corrija problemas, ajuste planejamento, logística e comunicação. Demonstrar comprometimento melhora a qualidade do evento e a satisfação dos participantes.

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Tidy Dillard

Standup comedian and CEO of CAB (comedians against bullies)
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I would listen to what they got to say and ask what I can do to make it better at all and all I would ask for an example of what you're referring to cuz everybody's not going to like you everybody's not going to agree with you

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2 Analyze Feedback

After listening, take the time to analyze the feedback thoroughly. Determine whether the criticisms are subjective opinions or if they point to objective issues that can be addressed. Consider the feedback in the context of your event's goals and objectives to assess its relevance and priority. By categorizing feedback and identifying patterns, you can focus your efforts on making impactful changes that will resonate with your audience and stakeholders in future events.

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Tidy Dillard

Standup comedian and CEO of CAB (comedians against bullies)
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You can only analyze for real positive feedback negative feedback might be because they just plain don't like you or they're hating on you. So it's really nothing to worry about.

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3 Communicate Openly

Open communication with your sponsors and stakeholders is key to maintaining trust and building stronger relationships. Address their concerns directly and honestly, providing clear explanations for any issues that arose. If there were shortcomings on your part, acknowledge them and discuss the steps you're taking to prevent similar problems in the future. Transparency in communication reassures your partners that you are committed to improvement and value their input.

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Tidy Dillard

Standup comedian and CEO of CAB (comedians against bullies)
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I was always told that long as the people and audience like you that's all that matters because at the end of the day they the one that's paying to come see you.

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4 Implement Changes

With a clear understanding of the feedback, it's time to implement changes. Prioritize adjustments based on their potential impact and feasibility. For example, if stakeholders mentioned that the event lacked engaging content, consider working with new speakers or entertainers for your next event. By taking decisive action, you demonstrate that you take feedback seriously and are proactive in enhancing your event production practices.

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Tidy Dillard

Standup comedian and CEO of CAB (comedians against bullies)
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Any changes that I'm going to put in there I'm going to have to see if it can fit into my sequence. Now I'm not going to let someone else come and try to change my show cuz they don't like it everybody's not going to agree with you.

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5 Evaluate Adjustments

After implementing changes, evaluate their effectiveness at your next event. Solicit feedback from the same sponsors and stakeholders to see if they recognize and appreciate the improvements. This evaluation will not only help you measure the success of your adjustments but also show your sponsors and stakeholders that their opinions have a tangible impact on your events.

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6 Build Resilience

Finally, use negative feedback as a tool to build resilience in your event production career. Embrace challenges and learn from each experience to become more adaptable and innovative. Remember that perfection is not attainable, but continuous improvement is. By cultivating a positive attitude towards feedback, you'll set yourself up for long-term success and foster enduring partnerships with your sponsors and stakeholders.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if event sponsors and stakeholders give negative feedback on your event production?

1

2

3

4

5

6

7

1 Listen Actively

2 Analyze Feedback

3 Communicate Openly

4 Implement Changes

5 Evaluate Adjustments

6 Build Resilience

7 Here’s what else to consider

Event Production

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What do you do if event sponsors and stakeholders give negative feedback on your event production?

1

2

3

4

5

6

7

1 Listen Actively

2 Analyze Feedback

3 Communicate Openly

4 Implement Changes

5 Evaluate Adjustments

6 Build Resilience

7 Here’s what else to consider

Event Production

Rate this article

Thanks for your feedback

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