Switch industries without leaving PR with our guide on leveraging skills, networking, and staying adaptable in your career change.

If you want to switch industries but stay in PR, here's what you can do: 1. Figure out your transferable skills. 2. Research the new industry to understand its challenges and trends. 3. Network with people in that industry and consider getting more education or certifications. 4. Update your resume to highlight relevant experiences.

What do you do if you want to switch industries but stay in the PR field?

Switching industries while remaining in the public relations (PR) field can be a strategic career move. It may seem daunting at first, but with the right approach, you can pivot successfully. PR professionals are storytellers, strategists, and connectors, skills that are transferable across various industries. Whether you're drawn to tech, healthcare, or non-profit work, your expertise in managing communications can be your ticket to a new sector. The key is to leverage your existing skills while gaining industry-specific knowledge.

1 Assess Skills

Before making the leap, take stock of your PR skills and how they align with your target industry. Public relations is about crafting compelling narratives and fostering relationships, which are universal across sectors. However, each industry has its nuances. For example, tech PR may require understanding complex products, while fashion PR might focus on brand image and trends. Identify gaps in your knowledge and consider how your current skills can fill roles in the new industry.

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Sahil Sachdeva

I help Top 1% of Entrepreneurs secure Press, Podcasts, TV & Speaking Engagements!
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If you want to switch industries but stay in PR, here's what you can do: 1. Figure out your transferable skills. 2. Research the new industry to understand its challenges and trends. 3. Network with people in that industry and consider getting more education or certifications. 4. Update your resume to highlight relevant experiences.

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Debalina Ghosh

Communications Specialist
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Familiarize yourself with the unique characteristics, challenges, and opportunities within your target industry. Stay updated on industry news, trends, and developments through relevant publications, websites, and social media channels. When you are confident, tailor your CV and cover letter accordingly. Be adaptable. Don't carry baggage. Be willing to learn, unlearn, and relearn.

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ANIRUDDHA CHATTERJEE

Corporate Communications | Public Relations | Crisis Management | Corporate Affairs | Advocacy | CSR | 26 years in helping businesses build trust and influence with Stakeholders | 30K+ LinkedIn Network | Let's Connect
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If you are considering a switch in industries while staying in PR, start by understanding the new industry’s landscape, key players, and trends. Leverage your PR skills to build relationships and network. Learn the industry-specific language and challenges. Use your PR expertise to add value and make an impact. Every industry needs effective communication. Your PR skills are transferable and valuable. Embrace the change, learn, grow, and excel in your new industry.

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2 Learn Industry

Immersing yourself in your chosen industry is crucial. Start by following industry news, attending relevant events, and networking with professionals. This will help you speak the language and understand the unique challenges and opportunities within the sector. Knowledge of industry-specific media outlets, influencers, and trends will also be invaluable. Consider taking courses or obtaining certifications to bolster your expertise and show commitment to your new field.

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NATALIA BARCLAY

Senior Director of Communications at Crowe PR (Public Relations) | Media or PR professional interested in networking? Brands looking to build awareness and garner traction? Let’s connect!
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Become a sponge! It's imperative to deeply understand your newly chosen industry, both before entering and continually after that. The PR landscape evolves rapidly, necessitating your immersion and constant knowledge absorption for optimal success.

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3 Network Smartly

Networking is the cornerstone of PR and is equally important when switching industries. Connect with professionals in your desired field through industry events, online forums, and social media platforms. Be clear about your intentions to transition and seek advice. Offer your PR expertise in exchange for industry insights. Such reciprocal relationships can lead to mentorship opportunities and even job offers.

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4 Update Branding

Your personal brand should reflect your new industry focus. Update your resume, LinkedIn profile, and other professional materials to highlight transferable skills and any new industry-specific knowledge or certifications you've acquired. Tailor your messaging to address the needs and language of the industry you're targeting. Show how your PR background can bring a fresh perspective to their challenges.

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5 Gain Experience

Gaining experience in your new industry can start even before you leave your current role. Volunteer for projects that align with your target sector, or offer pro bono PR services to gain relevant experience and build a portfolio. This hands-on approach not only builds credibility but also provides tangible results that you can showcase to potential employers in the new industry.

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Curtis Smith

Owner/ Publicist Maelstrom Public Relations and Marketing
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Once you have done some research on your chosen industry do three things 1. Locate publications and periodicals that are related to your industry, 2. Read articles that writers and editors are focusing on both short and long term, and 3. Study the writers behind the stories and keep up with with them. Eventually you will start networking with them and pitching story ideas with knowledge and experience.

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6 Stay Adaptable

Staying adaptable is key in PR and even more so when shifting industries. Be prepared to learn continuously and adjust your approach as you gain more insight into your new field. Embrace the change as an opportunity for growth and remain open to feedback. Your ability to adapt will not only ease the transition but also demonstrate to employers that you are a valuable asset capable of navigating different environments.

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Eddie Tabakman 🎙️

Eddie the Media Trainer 🎙️
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As someone who has worked in multiple industries in the PR / comms world, I can tell you that - yes, there certainly are some nuances and differences between different sectors... However, the fundamentals of PR and journalism and media engagement are the same. You still need to tell a good story, be proactive, entertain and educate, and think in terms of audiences.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to switch industries but stay in the PR field?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Industry

3 Network Smartly

4 Update Branding

5 Gain Experience

6 Stay Adaptable

7 Here’s what else to consider

Public Relations

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What do you do if you want to switch industries but stay in the PR field?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Industry

3 Network Smartly

4 Update Branding

5 Gain Experience

6 Stay Adaptable

7 Here’s what else to consider

Public Relations

Rate this article

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