What do you do if your brand's innovation is not resonating with consumers in the market?

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When your brand's innovation isn't hitting the mark, it can feel like a major setback. But don't lose heart; this is a common challenge in the branding world. The key is to approach the situation strategically, understanding that innovation is not just about the product or service itself, but how it fits into the lives of your consumers. Your innovative idea might be brilliant, but if it's not resonating, it's time to reassess and adapt. Let's explore some steps you can take to turn the tide and connect your innovation with the market effectively.

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