What do you do if your digital marketing feedback isn't hitting the mark?

1️⃣ Revisit Objectives: Anchor feedback to clear campaign goals—engagement, conversions, or awareness. 2️⃣ Dig for Specifics: Identify gaps—is it too vague, critical without action, or off-target? 3️⃣ Bring Data to the Table: Use metrics to ground feedback in reality and highlight what’s working. 4️⃣ Focus on the Audience: Shift the lens to customer needs, behaviours, and personas. 5️⃣ Turn Critique into Collaboration: Reframe feedback as a chance to brainstorm, iterate, and A/B test. 6️⃣ Educate & Align: If stakeholders need clarity, offer context and examples to sync perspectives. Feedback isn’t failure—it’s fuel for creativity and growth. 🚀

Navigating a power struggle where a senior executive undermines another's authority can be complex. Start by observing the situation closely to understand the dynamics and motivations at play. Maintain neutrality and avoid taking sides initially. If appropriate, facilitate open communication between the executives involved to address misunderstandings. Offer support to the executive whose authority is being undermined, helping them assert their position. Document specific instances of undermining behavior, as this information may be necessary for future interventions. If the situation escalates or does not improve, consider engaging HR or higher management to address the issue constructively.

If digital marketing feedback isn’t hitting the mark, start by reassessing your goals and audience. Are you targeting the right people with relevant messaging? Dive into analytics to identify gaps—low engagement might mean weak content, while poor conversions could suggest unclear calls-to-action. Gather detailed feedback from stakeholders and customers, asking specific questions to uncover actionable insights. Test different approaches, like new formats or platforms, and run A/B tests to refine strategies. Keep communication open with your team to brainstorm fresh ideas. By embracing feedback as a growth opportunity, you can steer campaigns back on track effectively.

When digital marketing feedback isn’t hitting the mark, I revisit my strategy, audience insights, and campaign objectives. I analyze metrics to identify weak points and gather more targeted feedback. Testing new content formats, refining messaging, or adjusting channels often helps improve engagement. I also stay updated on trends and use A/B testing to optimize performance.

Step 1 is having accurate data at your fingertips. Step 2 is identifying exactly where your funnel is leaking. Is it your top of funnel content that’s not resonating? Are people hitting your lead magnet landing page and dropping like flies? Is your nurture automation working correctly? Is your call to action clear and compelling? Do you have heat mapping software on all of your product landing pages? Once you diagnose the problem, you move toward considering solutions. Keeping close tabs on your data on at least a monthly basis - I’m talking full funnel soup to nuts - combined with intermittent surveys of your audience, conducting voice of customer calls on a regular basis, continuously leveling up your business acumen, is all you need.

Get input from sales, customer success, and product teams and YOUR CUSTOMERS!!! They often have firsthand knowledge of customer pain points and can provide insights to fine-tune your campaigns.

You’ve launched your campaigns. You’ve written your content. You’ve run the ads. You know this is the way forward. You believe in the potential of digital marketing. But let’s face it… After pouring hours into brainstorming, writing, and tweaking — all you have to show for it is: Barely-there engagement. A handful of clicks. Zero conversions. Ouch. I get it — it’s frustrating. I’ve worked with small businesses, solopreneurs, and agencies facing the same struggles, and here’s the truth: Your marketing isn’t broken — it just needs a boost.