What do you do if your food packaging and presentation aren't attracting enough customers?

Unique Product Identity: Highlight what makes your product stand out. Incorporate this uniqueness into the packaging to attract attention.⁣ Target Audience Understanding: Know your audience's needs and desires. Design packaging that directly appeals to them for better resonance.⁣ Effective Channels: Choose appropriate retail, online, or other channels to showcase your product where your target audience is most likely to notice it.⁣ Visual Appeal: Appeal to the target audience through visuals, express uniqueness with typography or icons, and stand out in the crowd and industry by connecting through colors..⁣ Quality Packaging: Ensure packaging materials align with brand values and product quality, enhancing the overall brand experience.

The product and packaging must represent the brand image as well as the values and stand out from the competition. The packaging should be functional and still offer the customer a great user and unboxing experience. A mostly simple design according to the motto "less is more" is usually more advantageous. When the customer stays in front of the shelf, his purchase decision is made within 7 seconds. Convincing the customer quickly with an appealing and simple design is the key to success.

Identify your packaging design to pinpoint specific areas that lack visual appeal. This could include color choice, typography, imagery, or overall layout and correct it immediately

One thing I have found very helpful is the internet to give you updates on trends and even updates from government agencies for using or scrapping out certain items in packaging. For inspiration on designs, there are references in trends from social media and other apps which give you ideas. Look out for similar concept brands like yours and visualise your brand positioning and values and then work on that theme and still stand out as unique.

We need to know our customers. It often helps to create one or more user personas and to be close to the customer through the design thinking process. The development of the brand and, accordingly, the packaging must be completely customer-centric.

Always give samples to various test groups in your team/network to review and get critical feedback to revise your design before final printing. Surveys and pages such as Instagram feedback and feedback forms will help us get input from customers and tweak any user experience issues if unnoticed by us otherwise.

Do we really know your customers? Perhaps our target group has also changed over the years. It is crucial to use several channels. An open dialog with customers as well as with buyers of competing products is very valuable here. Develop your product together with your target group. Ask specifically about weak points in the packaging and potential for improvement. Customers often know a lot more than we suspect.

Studies suggest that 7 seconds is the amount of time a product has to appeal and be chosen by a consumer. If your food packaging and presentation aren't attracting enough customers, you might consider redesigning them to be more visually appealing, aligning with your brand, and highlighting the quality and uniqueness of your food. Adding embellishments to your packaging can convey a sense of quality and attention to detail making your product more attractive. Working with a team that is a dedicated partner in manufacturing your packaging can greatly streamline the process, ensure quality control, and help bring your vision to life effectively and efficiently.