What do you do if your mobile application development project is not meeting key success metrics?

2 Analyze your data

The next step is to analyze your data and identify where and why your project is not meeting your success metrics. You should look for patterns, trends, gaps, and outliers in your data and compare them with your expectations and benchmarks. You should also segment your data by different variables, such as user demographics, behavior, preferences, or device type, to understand how different groups of users interact with your app and what their pain points and needs are. You should use data analysis methods like A/B testing, cohort analysis, funnel analysis, or user journey mapping to gain deeper insights into your app's performance and user experience.

3 Identify and prioritize issues

Based on your data analysis, you should identify the main issues that are affecting your project's success and prioritize them according to their impact and urgency. You should also consider the root causes and the potential solutions for each issue. For example, if your issue is low user retention, you may want to investigate if your app has a clear value proposition, a user-friendly design, a smooth onboarding process, or a compelling incentive system. You may also want to explore how you can improve your app's features, functionality, usability, or content to increase user retention. You should list and rank the issues and their solutions according to their importance and feasibility.

4 Implement and test changes

The fourth step is to implement the changes that you have decided to make based on your issue prioritization and solution evaluation. You should follow the best practices of agile development and make small, incremental, and iterative changes that can be easily tested and validated. You should also communicate and collaborate with your team members, stakeholders, and users throughout the process and get their feedback and input. You should use tools like prototyping, wireframing, or mockups to visualize and demonstrate your changes and use methods like beta testing, user testing, or usability testing to measure and verify their effectiveness and impact.

5 Monitor and evaluate results

The final step is to monitor and evaluate the results of your changes and see how they affect your success metrics. You should compare your new data with your previous data and your targets and see if there are any improvements or declines in your app's performance and user satisfaction. You should also look for any unintended consequences or side effects of your changes and see if they create any new issues or opportunities. You should use tools like analytics dashboards, surveys, or feedback platforms to collect and analyze your data and use methods like key performance indicators, return on investment, or net promoter score to assess and report your results.