What do you do if your organization's search engine innovation is not driving success?

1 Identify the goal

The first step to evaluate your search engine innovation is to identify the goal that you want to achieve with it. What is the problem that you are trying to solve or the opportunity that you are trying to seize? How do you measure the success of your innovation? Is it based on quantitative metrics, such as clicks, impressions, rankings, or conversions, or on qualitative feedback, such as user satisfaction, loyalty, or retention? Having a clear and specific goal will help you to focus your analysis and actions.

2 Analyze the data

The next step is to analyze the data that you have collected from your search engine innovation. This can include data from your own analytics tools, such as Google Analytics, or from external sources, such as surveys, reviews, or social media. You should look for patterns, trends, anomalies, or gaps in the data that can indicate the performance of your innovation. For example, you can compare the data before and after the implementation of your innovation, or between different segments of users, or against your competitors. You should also look for feedback from your users, such as comments, ratings, complaints, or suggestions, that can reveal their needs, preferences, and pain points.

4 Communicate and educate

The fourth step is to communicate and educate your stakeholders and users about your search engine innovation. You should explain the value proposition and benefits of your innovation, as well as how to use it effectively. You should also solicit feedback and suggestions from your stakeholders and users, and address any questions or concerns that they might have. You should use various channels and formats to communicate and educate, such as blogs, newsletters, videos, webinars, or tutorials. You should also showcase the success stories and testimonials of your innovation, if possible.

5 Learn and improve

The final step is to learn and improve from your search engine innovation experience. You should evaluate the outcomes and impacts of your innovation, and identify the strengths and weaknesses of your process and product. You should also document the lessons learned and best practices that you have discovered, and share them with your team and organization. You should also celebrate the achievements and recognize the contributions of your team and partners. You should also look for new opportunities and challenges to apply your search engine innovation skills and knowledge.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?