What do you do if your personal brand as an influencer is not getting the desired reputation in the industry?

1 Identify your strengths and weaknesses

The first step to improve your personal brand is to conduct a self-audit. You need to evaluate your current performance, goals, audience, and competitors. Ask yourself: What are your unique selling points? What are your areas of improvement? What are your target audience's needs and preferences? What are the best practices and trends in your niche? You can use tools like Google Analytics, social media insights, and online surveys to gather data and feedback. You can also ask for honest opinions from your peers, mentors, or clients.

2 Define your value proposition

The next step is to refine your value proposition. This is the statement that summarizes what you offer, how you solve your audience's problems, and why you are different from others. Your value proposition should be clear, concise, and compelling. It should communicate your core values, skills, and personality. You should also align your value proposition with your niche and goals. For example, if you are a travel influencer, you might want to focus on a specific theme, destination, or style of travel.

3 Showcase your expertise and credibility

One of the best ways to boost your reputation as an influencer is to showcase your expertise and credibility. You can do this by creating high-quality, relevant, and engaging content for your platforms. You can also leverage other channels to reach a wider audience and establish your authority. For example, you can guest post on reputable blogs, podcasts, or magazines, participate in online forums or communities, or host or join webinars, workshops, or events. You can also collaborate with other influencers, brands, or organizations that share your vision and values.

4 Engage with your audience and network

Another key factor that affects your personal brand is how you engage with your audience and network. You need to build trust, loyalty, and rapport with your followers, clients, and partners. You can do this by being responsive, authentic, and respectful. You should also interact with them regularly, ask for their feedback, opinions, or suggestions, and provide value and support. You should also network with other influencers, experts, or industry leaders in your niche. You can join online groups, attend events, or reach out to them via email or social media.

5 Monitor and manage your online reputation

The final step is to monitor and manage your online reputation. You need to be aware of what people are saying about you, your content, or your brand online. You can use tools like Google Alerts, Mention, or Brand24 to track and analyze your mentions, reviews, or ratings. You should also respond to positive and negative feedback in a timely and professional manner. You should thank your supporters, address your critics, and resolve any issues or complaints. You should also avoid engaging in any online conflicts, controversies, or scandals that might harm your reputation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?