What do you do if your personal brand isn't attracting investors and customers?

Would YOU invest in YOU? It's a hard question to ask. But try the following: - Google/X/Crunchbase yourself - Read your LinkedIn profile in 3rd party mode - Step away from your pitch, then look at it a few days later with fresh eyes - Use the following prompt on LLMs: "You are a VC analyst researching a founder called XYZ from a company called XYZ. By researching their profile, startup, online posts and perspectives, come up with a paragraph describing the person and 3 reasons to (not) invest." What story are you conveying? Do you feel your message is coming across? What would you change?

When faced with the challenge of your personal brand not resonating with investors and customers, it's important to reflect on your messaging and positioning. Consider reassessing your value proposition, ensuring it aligns closely with the needs and desires of your target audience. Additionally, leveraging storytelling techniques can help create a compelling narrative around your brand, making it more relatable and memorable. Don't hesitate to seek feedback from peers and mentors to refine your approach further. Remember, building a strong personal brand is an ongoing process that requires adaptation and refinement over time.

Intrigue with a Question: Instead of stating the first step, consider a question like "Is your online presence reflecting your best self?" or "Ready to attract top talent and clients? Start by auditing your online brand!" Content Breakdown: Benefits First: Highlight the benefits of a strong online presence upfront. Briefly mention how it can attract opportunities, showcase expertise, and build trust. Action Steps: Instead of just listing things to search for, break down the audit process into actionable steps. For example: Search Your Name + Startup: See what pops up! Review Results: Are they relevant, positive, and showcase your skills and startup's vision? Take Action: Update, delete, or improve profiles/content Focus on Consistency:

Too many times I've heard a founder say "my target audience is everyone!" This usually means their outreach strategy is too broad, chaotic and doesn't resonate with anyone. This approach is what causes a low response from the audience - whether that's your customer base or your potential investors. If you feel that your brand could appeal to many audiences, try focusing on the top 1-2 that appear to be the lowest hanging fruit. That way you can gain traction in one market to prove your business model and then build those successes back into your personal brand & investor pitch.

Atualmente, é essencial que todo profissional cuide de sua presença online, fundamental na construção de sua marca pessoal e na estruturação de sua autoridade nos temas de interesse. Nesse contexto, a criação de conteúdo representa um desafio, especialmente na integração com a rotina diária para divulgação nas mídias sociais. Enfrentamos diversas situações no trabalho que trazem aprendizados ou técnicas específicas, valendo-se compartilhar esses momentos com a audiência. O perfeccionismo pode ser uma barreira, mas a autenticidade é o que realmente atrai. Todos têm algo a oferecer que pode beneficiar alguém, e certamente, há muitas pessoas que se beneficiarão do seu conteúdo.

An example I’ve seen a lot now days, especially on LinkedIn, is over statement, over claims, usage of all superlatives, especially to the Millennials and Generation Z, trailblazing is the most used word in all statement, now I am still studying that from behavioral psychology, my opinion is that it is out dated approach

Muitas pessoas erram ao imitar outros que obtêm sucesso nas mídias sociais. Ser autêntico é crucial para construir uma autoridade online, definindo um segmento de conteúdo com o qual você tenha afinidade e vivência diária. A consistência é fundamental; toda marca precisa de frequência para se manter presente na mente das pessoas. Produzir conteúdo regularmente ajuda a criar uma identidade memorável. Portanto, encontre sua própria maneira de se expressar, incluindo jargões, vocabulário e padrão visual. A construção de uma marca pessoal abrange desde a forma de se vestir e falar até as cores usadas e o nicho de conteúdo.

Brand Audit: Assess your online presence, messaging, and audience engagement to pinpoint areas for improvement. Update Your Narrative: Refine your story to more clearly communicate your expertise and unique value proposition. Visibility Boost: Increase your visibility by engaging more on social platforms, contributing to discussions, and posting relevant content. Networking: Expand your network by attending events and reaching out to potential connections directly. Professional Imaging: Ensure your professional photos and graphics across all channels are up-to-date and high-quality. Consistency Check: Make all your brand elements consistent across different platforms for a cohesive image. Feedback Loop: Ask for feedback.