What do you do if your personal branding is hindering your success as an entrepreneur?

If your personal brand impedes entrepreneurial success, evaluate and enhance it. Prioritize authenticity, aligning it with business objectives. Solicit feedback and adjust as necessary. Strengthen strengths, remedy weaknesses, and maintain coherence across channels. Professional guidance may be beneficial. Ultimately, evolving your personal brand can boost entrepreneurial pursuits. Take action; support may not be readily available.

It's important to not be too sensitive to the feedback, try and frame it as perspectives and data to do something with, or not. It's your choice. We are shame avoidant beings and can sometimes refrain from asking for opinions and reflections because of the possibility that it may be negative and hence, could sting. But dare to ask and see it as truly valuable data for you to make things even better. Pay more heed to the feedback you receive from your 'Champions' those people who a. genuinely want you to do well and b. understand the true value of your work. Ask your Champions to give you unfiltered, unbiased comments and reflections because that has the most value- the right people will honour this and what they share will be gold!

Success is based on profit. What service do you provide? Your brand should be transparent. Meaning that what you see is what you get. Integrity speaks for itself. If someone is engaging your service, they have invested in you and believe they will profit. Your brand is a promise that what is perceived is true. We have a responsibility to make sure that our brand is authentic, ethical, and pure.

Irrespective of its developmental level, personal branding should be a boon, not a hindrance, to the entrepreneurial venture. If the brand strategy falls into a crevasse or is not generating a return, it is time to course-correct. Most likely, a process needs improving. Through the years, I have vigilantly micromanaged my brand as I maneuvered through various scenarios. Personal branding is a continuous Point A to Point B journey. Along the path, I build on what has worked and discard what has failed. While consistency is critical for sustainable personal branding, so is the ability to anticipate and effect change. Successful entrepreneurship hinges on adaptation and the capacity to reframe when a strategy has outlived its usefulness.

⚜️ Consider the following 👇🏼 • Continuous Learning: Stay updated with the latest design trends and software. • Technical Skills: Master design tools like Adobe Creative Suite and understand design principles. • Soft Skills: Develop strong communication and collaboration abilities. • Ethics: Uphold honesty, respect for intellectual property, and sustainability in your work. • Portfolio: Build a diverse portfolio showcasing your skills in branding, illustration, and web design. • Creativity: Balance creativity with technical expertise for effective problem-solving. • Time Management: Manage deadlines efficiently to maintain productivity. • Overcoming Creative Block: Find ways to stay inspired and overcome creative hurdles.𓂀™

As human beings, we are subject to human nature. Realize that our personality shapes our reality. Our reality may not have any interest for anyone else. Become aware of actual reality. What does your brand provide and to whom does it appeal? How do you convey benefit to one and all, and not just perceive that one and all have a clue as to what you do? Keep it simple. Free is what everyone wants, the less work they have to do to be attracted to your brand and service is the goal. A brand is your elevator pitch when you are not available. Be willing to sacrifice yourself to humiliation and develop a brand that all want.