What do you do if your retail business is struggling to compete with e-commerce?

Revisit your segments. Identify micro segments and tailor your value proposition around their unique needs. Create experiences to augment products. Identify loyal customers for meaningful engagements- this would help generate organic WOM. Explore multi-channel distribution gradually.

What i feel is that the focus has to be on differentiating, How is a retail experience different from e commerce, build your strength on that, personalized service, knowing your customer, her choices, understanding her nature and needs and contributing to fulfilling the same will set you on a competitive footing

Analyzing the market as in Brazil, first and foremost, understand your customer and your segment. For example, in the medium and small pharmacy segment, it's not worth opening an e-commerce, as your retail will compete for space on Google with large chains with greater purchasing power than yours. Sometimes, selling via WhatsApp is already a great deal. Now, if you're in the Fashion segment, the competition is higher, so offering an integrated website, a unique proposition, such as fast delivery, can be a differentiator. It's also worth considering selling through platforms like Instagram, TikTok, to avoid being limited to a single channel like e-commerce.

Conocer a tu audiencia es ir más allá de conocer sus datos demográficos, es necesario entender qué los moviliza día a día, cómo viven, qué productos suelen consumir y por qué los consumen, cuál es su presupuesto de consumo, cuáles son sus sueños y sus miedos. Y así, indenficar cuál es el problema que con tu producto/ servicio/ empresa quieres solucionar

Explore the consumer journey that would lead them to your store. Where are they discovering you? What do they buy and how often? Does this change across products or other demographics? Understanding this will help determine ways your can elevate their shopping experience and deliver value.

Keep your edge by staying innovative and adaptable to market shifts and changing customer tastes. Keep refining your products, services, and customer experiences to maintain that unique appeal. Encourage a culture where trying out new ideas is celebrated, even if they come with a bit of risk. Remember, failure is just a stepping stone to success. Keep a close eye on feedback and performance metrics like sales growth and customer satisfaction. This way, you'll know what's working and what needs to be refined. By making innovation a priority, you'll stay ahead in the ever changing world of e-commerce and retail.

Let's challenge the assumption that e-commerce is inherently superior by emphasizing the tangible benefits of physical retail, such as immediate product availability, sensory engagement, and importantly human interaction. Position the store as a destination where customers can experience the brand in a meaningful way that transcends the convenience of online shopping. Focus on providing a unique and immersive in-store experience that cannot be replicated online. Offer personalized assistance, interactive displays, and exclusive in-store events to attract and retain customers.

Important to frame the UVP to illustrate the benefits to the consumer. In other words, while you might think variety is your UVP, consumers might actually think it's the low prices. Goes back to understanding your consumers.

To stand out from online competitors, you need a compelling value proposition. Highlight what sets your retail business apart—whether it's exceptional customer service, exclusive products, or a personalized shopping experience. Communicate this distinctiveness clearly across all touchpoints to attract and retain customers.

Vamos falar de atendimento? Um dos motivos da evasão do varejo off line é o atendimento e experiência de compra. No on line está tudo programado e sem surpresas. As pessoas ainda gostam de se relacionar com pessoas, ainda mais aquelas que façam sentirem a vontade e solucionem os seus desejos. Um bom atendimento, cordial, empático, profissional, vai ajudar muito nessa etapa. Algumas vantagens sobre o e commerce também podem (e devem) ser oferecidas, como facilidade na troca, cupons de desconto, clube de fidelidade por exemplo. Redes Sociais são importantes também, mas o marketing boca a boca ainda funciona, e muito bem.

Personalization to the customer is IMHO one of the golden arts. This is where AI will become important for being able to be told preferences and goals and be able to negotiate the experience for the customer. Headless websites and e-commerce. The customer can see and experience what they wish. No more guessing. E-commerce and data use are interchangeable.

Instead of viewing e-commerce as a threat, leverage it as a complementary channel to enhance the overall customer journey. Emphasize the convenience and flexibility of omnichannel shopping, where customers can seamlessly transition between online browsing and in-store purchasing based on their preferences and needs. Integrate online and offline channels seamlessly. Offer options such as click-and-collect, in-store returns for online purchases, and unified customer accounts to provide a cohesive shopping experience across all touchpoints.

Majority of store discovery and around 50% of product discovery happens online (around 50% of product discovery is in-store). It's critical to not only have a presence but to have an active, engaging account on the channels that your consumers are on. You don't need to be on every social media platform if your consumers aren't there or the format doesn't work for you!

To maintain a strong and effective online presence, ensure your website is user friendly, mobile responsive, and optimized for search engines (SEO). Improve loading speed, navigation, and checkout process to enhance user experience. Develop a robust content strategy focused on providing valuable information, engaging visuals, and compelling product descriptions. Regularly update your website with fresh content to attract and retain customers. Utilize analytics tools to track website traffic, user behavior, and sales performance. Analyze data regularly to identify areas for improvement and make data-driven decisions to optimize your online presence.

Strengthen your digital presence to compete with e-commerce giants. Invest in a user-friendly website with seamless navigation, secure payment options, and mobile optimization. Leverage social media platforms and online marketplaces to reach a wider audience. Implement SEO strategies to improve visibility and drive traffic to your online store.

In this digital world leveraging your stores are fulfillment centers can drive traffic and additional sales to your store. This should drive Omnichannel opportunity experience.

Our lives flow seamlessly between physical and digital so retail marketing strategies and sales need to be as well. What happens in-store needs to be promoted in social and vice-versa.

Bridge the gap between your physical and digital channels for a cohesive shopping experience. Implement omnichannel strategies that allow customers to seamlessly transition between online browsing and in-store shopping. Offer click-and-collect options, virtual consultations, and consistent branding across all touchpoints.

Se a ideia é criar uma página de e commerce integrada, você terá uma ótima oportunidade de facilitar a vida do seu cliente, seja comprando on line e retirando na loja, ou comprando na loja e recebendo em casa. Os estoques tem que ser bem integrados e os softwares funcionando em acordo para não gerar frustrações e reclamações.

Focus on providing an exceptional in-store experience. Utilize secondary placement such as point-of-sale (POS) or point-of-purchase (POP) materials to differentiate your brand from competitors. Maximize marketing opportunities by leveraging QR codes, in-store promotions, and product education to engage customers.

Experience that is engaging and authentic would be important. Know customer journeys and identify touch points for planning experiences.

Invest in marketing of human beings touch, this is one of major differentiation that you can do easily with your field team , well trained, guest-ology centeric mind , uniform, personalization of each details like name tag with position , welcoming message and how can I help you

A focus of any in store experience should be on how this channel is connected to your other channels. You can innovate your in store experience but if it’s not connected you customer experience isn’t connected and your sales assistants only have part of the picture regarding the customer they are serving. A connected experience in today’s modern world is key

Rather than trying to compete directly on price or convenience, carve out a niche that caters to enthusiasts or discerning consumers who value expertise and authenticity. Position the retail business as a trusted authority in one's niche, where customers can find curated selections and personalized recommendations that cannot be easily replicated online. Focus on offering specialized expertise, unique product assortments, or curated experiences that appeal to specific customer segments.

Build a strong sense of community and brand advocacy among the customers by fostering meaningful connections and relationships. Host events, workshops, and gatherings that bring like-minded individuals together and foster a sense of belonging. Leverage the inherent social aspects of brick-and-mortar stores to create authentic connections and foster brand loyalty among one's customers. Encourage user-generated content, testimonials, and word-of-mouth referrals to amplify your brand's reach and influence within your community.

Construir lealdade só é possível com uma postura verdadeira e transparente com os clientes. Nada de letras miúdas, nada de pegadinhas. Cliente enganado não retorna.

Having a loyal customer base and growing it would be key. Identify and evaluate customer lifetime value for long term planning of the product portfolio.

Building a loyal community in retail requires a dedicated approach to engage and connect with your audience. Actively engage with your audience on social media platforms. Respond to comments, messages, and mentions, and participate in relevant conversations to foster a sense of community and belonging.Use email marketing to stay connected with your audience and nurture relationships over time. Solicit feedback from your community to understand their needs and preferences.Show your audience that their opinions are valued. Be transparent about your challenges and setbacks as a business, and communicate openly with your community. Authenticity builds trust and fosters stronger connections with your audience, even during difficult times.

Cultivate a loyal customer base by fostering genuine connections and relationships. Offer loyalty programs, exclusive perks, and personalized recommendations to incentivize repeat purchases. Engage with customers through social media, email newsletters, and community events. Encourage user-generated content and word-of-mouth referrals to amplify your brand's reach.

1. Analyze the Problem : Identify the specific challenges your business is facing in the eCommerce realm. Is it low website traffic, poor conversion rates, high bounce rates, etc.? 2. Evaluate Your Website : Assess the user experience, design, navigation, and functionality of your eCommerce platform. Ensure it's optimized for mobile devices and offers a seamless checkout process. 3. Review Product Offerings : Analyze your product mix and determine if it's aligned with customer preferences and market trends. Consider diversifying or focusing on high-demand items. Digital Marketing Strategy, Customer Engagement & Customer Feedback are other pointers to consider.

Leverage on UGC (user generated content) with rewarding prizes. One of the easiest ways to engage your consumer for both your CLICK & BRICK channels is to run social competitions with high rewarding prizes which requires the consumer to 1. Create Content based on your business needs 2. Define the rules of engagement basis your business objectives. 3. Set attractive prizes to encourage your audience to engage more. With the above you are able to drive your consumers to your Shops, engaging them to market you thru social and digital.

To compete with e-commerce, enhance your retail business by offering unique, immersive in-store experiences and exceptional customer service. Develop an online presence for sales and brand storytelling, and use social media for engagement. Implement click-and-collect services and host events to attract customers. Leverage local SEO to drive traffic and focus on unique or personalized products. Streamline operations for efficiency, embrace sustainability, and build community partnerships. Stay adaptable and closely monitor industry trends to remain competitive.

Mantenha seu time engajado. Varejo é feito prioritariamente de gente que se relaciona com gente. Treinamento e programas de reconhecimento e premiações funcionam bem no varejo e é uma das formas de manter o time sempre engajado e em busca de um melhor atendimento e resultados.

Understand your target audience Integration of communication channels Having a smart look and feel outlets with innovative approach like VR, Robots etc Optimization of search engine