What do you do if your retail marketing project fails and you receive criticism and feedback?

Falhar faz parte do fazer, só erra quem faz e quem tenta. Entender o feedback de forma a aprender onde teve furo, erro e corrigir para a próxima etapa, errar, falhar e aprender com o erro é a chave para o processo acontecer, marketing tem essa ponta do consumidor que precisa ser entendida e o erro tem que ser encarado como parte do processo. Não é sempre que vai ter pão quente e temos que saber convivier com isso nos projetos de marketing.

In my (and I believe in yours) professional experience, we haven't only had success. If we fail, the important thing is to understand where and why we failed. Listening to feedback, taking notes, talking to other people, and reviewing the project. Then relaunch, have closer follow-up, monitor, and thus act quickly if we don't reach the expected goal.

Les échecs et les critiques sont inévitables dans le monde des affaires. La clé est de les voir comme des opportunités d'apprentissage qui peuvent finalement renforcer votre marque et améliorer vos offres. L'important est de rester engagé, d'être réceptif aux retours, et de rester flexible pour s'adapter et innover. Prenez le temps d'écouter et de comprendre les retours, qu'ils proviennent de clients, de partenaires, ou de membres de l'équipe. Rassemblez tous les commentaires pour une analyse approfondie. Cela comprend les retours directs des clients, et les performances des ventes.

L'échec n'existe pas, car c'est uniquement une accumulation d'expérience à prendre en compte à nouvelle chaque étape qui est de plus en plus facile à atteindre.

Feedback is a gift! I would approach it with a mindset of constructive analysis: 1) I would carefully examine the feedback to identify any recurring themes or specific areas for improvement. 2) I would objectively evaluate the strategies and decisions made during the project, pinpointing where things went wrong and what lessons can be learned to prevent similar issues in the future. 3) I would use this feedback as a catalyst for growth, refining my approach and strategies to ensure future projects are more successful.

Les commentaires sont une source inespérée pour avancer et progressez tant qu'ils n'ont rien de personnels ! Donc, il faut s'enrichir de tous les commentaires.

Revise Strategy or PROCEDURES! in most cases after analyzing the failure you will realize that it is not strategy issue and your process should reshaped immediately so it is time to seat with your team and DO review and then revise the whole process therefore document the failure as a learning for yourself and your company.

In the other hand, sometimes lack of enough controlling and monitoring KPIs, prevent us to receive in-time feedbacks to correct the procedures.

Passez l'étape de l'analyse des commentaires, il faut mettre en pratique puis en tirer profit pour optimiser la stratégie et atteindre les objectifs fixés avec le moins d'étape possible.

Ajustez votre stratégie en fonction des retours de vos clients/utilisateurs, impliquer vos équipes pour optimiser et adapter votre stratégie, puis analyser vos KPI.

Implement changes post-feedback by adjusting strategy, refining execution, experimenting with small-scale tests, communicating changes transparently, monitoring performance, and iterating for continuous improvement.

Monitor progress by tracking key performance indicators (KPIs) like sales metrics, customer engagement, and campaign ROI. Utilize analytics tools to gather data, conduct regular assessments, solicit feedback, and adapt strategies accordingly for ongoing optimization.