Last updated on Aug 13, 2024

What do you do if your sales prospects are resistant to emotional intelligence techniques?

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In sales prospecting, emotional intelligence (EI) is the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others. It's a powerful tool for building rapport and trust with potential clients. However, you may encounter prospects who seem resistant to these techniques. They may not respond to empathy or may misinterpret attempts to connect on a personal level. So, what do you do when traditional EI strategies don't seem to work?

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