What do you do if your self-employed services aren't reaching your target audience?

1 Analyze your market

The first step is to understand your market and your position in it. Who are your competitors? What are their strengths and weaknesses? How do they differentiate themselves? What are the current trends and demands in your industry? How do you compare to them in terms of quality, price, service, and reputation? You can use tools like SWOT analysis, competitor analysis, and market research to gather this information and identify your opportunities and threats.

2 Define your niche

The next step is to define your niche and your ideal clients. Who are you serving and what problem are you solving for them? What are their needs, goals, challenges, and preferences? How can you help them achieve their desired outcomes? What makes you unique and valuable to them? You can use tools like customer personas, value proposition canvas, and positioning statement to clarify your niche and your value proposition.

3 Update your portfolio

The third step is to update your portfolio and showcase your best work. Your portfolio is your proof of your skills, experience, and results. It should demonstrate your expertise, creativity, and professionalism. It should also align with your niche and your value proposition. You can use tools like online platforms, websites, blogs, social media, and testimonials to display your portfolio and build your credibility.

5 Follow up with prospects

The fifth step is to follow up with prospects and convert them into clients. You need to nurture your relationships and build trust and rapport. You also need to understand their needs and expectations and provide them with solutions and proposals. You can use tools like CRM, email, phone, video, and proposals to follow up with prospects and close deals.

6 Ask for feedback

The final step is to ask for feedback and improve your services. You need to measure your performance and satisfaction and identify areas of improvement. You also need to solicit feedback from your clients and learn from their opinions and suggestions. You can use tools like surveys, reviews, ratings, and testimonials to ask for feedback and enhance your services.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?